The Customer Obsession How To Make Clients Your Biggest Fans
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The Customer Obsession How To Make Clients Your Biggest Fans
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Author : Ajah Excel
language : en
Publisher: Recorded Books
Release Date : 2025-01-21
The Customer Obsession How To Make Clients Your Biggest Fans written by Ajah Excel and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-21 with Business & Economics categories.
The Customer Obsession: How to Make Clients Your Biggest Fans is a must-read for business leaders, entrepreneurs, and service providers who want to transform their customer relationships into a powerful force for growth. In a world where competition is fierce and choices are abundant, providing exceptional service isn’t enough—you need to create raving fans who feel deeply connected to your brand. This book uncovers the secret to building a customer-centric business that goes beyond satisfying expectations. You’ll learn how to anticipate your clients’ needs, exceed their desires, and turn every interaction into an opportunity to build loyalty and trust. Through actionable strategies, case studies, and insights from top companies, you’ll discover how to create a culture where customer obsession becomes a driving force for success. From understanding the psychology of customer loyalty to implementing practical customer service improvements, The Customer Obsession provides a clear path to building a devoted client base that not only returns but actively promotes your business. Whether you’re a startup or an established brand, this book will guide you to turning every client into your biggest fan.
The Like Economy
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Author : Brian Carter
language : en
Publisher: Que Publishing
Release Date : 2012
The Like Economy written by Brian Carter and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue.
From Impressed To Obsessed 12 Principles For Turning Customers And Employees Into Lifelong Fans
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Author : Jon Picoult
language : en
Publisher: McGraw-Hill Education
Release Date : 2021-10-12
From Impressed To Obsessed 12 Principles For Turning Customers And Employees Into Lifelong Fans written by Jon Picoult and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.
Stop satisfying your customers – and start impressing them – using the strategies of Apple, Costco, Disney, and other industry dominators. If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people’s memories as it is about shaping their experiences. Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers – leading them to become obsessed with the business’s products and services, and to encourage others to do the same. Filled with actionable examples, you’ll see how you can immediately apply these principles to turn more sales prospects into customers, and more customers into raving fans. Picoult even demonstrates how business leaders can use the very same principles to strengthen employee engagement and loyalty. Turn your organization’s customer experience into its greatest competitive advantage, by applying the simple but profound lessons in From Obsessed to Impressed.
Mastermind Your Life
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Author : Bill Blalock
language : en
Publisher: Archway Publishing
Release Date : 2022-12-07
Mastermind Your Life written by Bill Blalock and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-07 with Business & Economics categories.
MASTERMIND YOUR LIFE is a wealth of information and resources that will help you as you define your success and discover the skills that are required to be successful. Leadership development is clearly defined with an eye for the future with opportunities surfacing through innovation and new technologies. You will have insight into the emerging careers of the future, build successful teams and overcome roadblocks to your success track. WHAT ARE YOUR WAITING FOR?
Fanocracy
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Author : David Meerman Scott
language : en
Publisher: Penguin
Release Date : 2020-01-07
Fanocracy written by David Meerman Scott and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Brains On Fire
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Author : Robbin Phillips
language : en
Publisher: John Wiley & Sons
Release Date : 2010-08-05
Brains On Fire written by Robbin Phillips and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-05 with Business & Economics categories.
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Crowdrising
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Author : Lorinda R. Rowledge
language : en
Publisher: Routledge
Release Date : 2019-07-05
Crowdrising written by Lorinda R. Rowledge and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-05 with Business & Economics categories.
Open innovation enabled through crowdsourcing is one of the hottest topics in management strategy today. Particularly striking – and of vital importance to the world – are the pioneering efforts to apply crowdsourcing technology and open innovation to solve social, environmental, and economic sustainability challenges. CrowdRising sets out these challenges as context and then highlights the experiences of leaders and early adopters, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going in the future. With a strong focus on the applications of crowdsourcing for innovation, engagement, and market intelligence, the book profiles the initiatives of companies, NGOs, and technology providers using crowdsourcing to develop these solutions to global problems. It addresses the key challenges impacting organizations: 1) identifying more sustainable ways to design, distribute, transport, recycle, and repurpose products; and 2) discovering and implementing the systems needed to transform global economic growth, drive human prosperity, and replenish the planet’s resources.
Customer Obsessed
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Author : Eric Berridge
language : en
Publisher: John Wiley & Sons
Release Date : 2016-09-13
Customer Obsessed written by Eric Berridge and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Business & Economics categories.
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You'll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You'll examine the many factors that influence the customer experience, and emerge with the insight to fine-tune your approach using the power of the cloud. What kind of advantage is your company leaving on the table? This book guides you through the key drivers of customer success to help you optimize your approach and leverage the future of global technology. Learn the keys to competitive advantage in the digital era Gain insight into each element that affects customer experience Harness the power of the cloud to achieve customer success Follow a prescriptive framework for optimizing customer experience We are in the golden age of IT innovation, but the majority of companies haven't even adopted cloud technology, much less begun to utilize its full business capabilities. Jump into the gap now, and reap the benefits as other struggle to catch up. Customer Obsessed gives you the guidance you need to achieve sustainable success in today's digital world.
Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks
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Author : Dave Kerpen
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-06-07
Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks written by Dave Kerpen and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-07 with Business & Economics categories.
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
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Author : Jeffrey Gitomer
language : en
Publisher: Bard Press (TX)
Release Date : 1998
Customer Satisfaction Is Worthless Customer Loyalty Is Priceless written by Jeffrey Gitomer and has been published by Bard Press (TX) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.