The Elderly Market
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The Elderly Market
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Author : Charles D. Schewe
language : en
Publisher:
Release Date : 1985
The Elderly Market written by Charles D. Schewe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
The Glittering Silver Market The Rise Of The Elderly Consumers In Asia
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Author : Yuwa Wong
language : en
Publisher: John Wiley & Sons
Release Date : 2007
The Glittering Silver Market The Rise Of The Elderly Consumers In Asia written by Yuwa Wong and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Yuwa Hendrick-Wong analyses how a convergence of increasing longevity, improving health status and compression of morbidity, and more flexible arrangement in the labour market will fundamentally alter how the elderly populations live and work in Asia.
Marketing To The Aging Population
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Author : George P. Moschis
language : en
Publisher: Springer Nature
Release Date : 2022-10-06
Marketing To The Aging Population written by George P. Moschis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-06 with Business & Economics categories.
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
The Nursing Home Market
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Author : Jeffrey A. Rhoades
language : en
Publisher: Routledge
Release Date : 2018-10-24
The Nursing Home Market written by Jeffrey A. Rhoades and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-24 with Political Science categories.
First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
The Mature Market
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Author : Robert S. Menchin
language : en
Publisher: iUniverse
Release Date : 2000
The Mature Market written by Robert S. Menchin and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Consumer behavior categories.
The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Understanding The Older Consumer
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Author : Barrie Gunter
language : en
Publisher: Psychology Press
Release Date : 1998
Understanding The Older Consumer written by Barrie Gunter and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
The Silver Market Phenomenon
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Author : Florian Kohlbacher
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
The Silver Market Phenomenon written by Florian Kohlbacher and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
The Silver Market Phenomenon
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Author : Florian Kohlbacher
language : en
Publisher: Springer Science & Business Media
Release Date : 2008
The Silver Market Phenomenon written by Florian Kohlbacher and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
The Aging Consumer
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Author : Aimee Drolet
language : en
Publisher: Routledge
Release Date : 2020-10-01
The Aging Consumer written by Aimee Drolet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-01 with Psychology categories.
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Marketing To The Ageing Consumer
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Author : D. Stroud
language : en
Publisher: Springer
Release Date : 2012-12-14
Marketing To The Ageing Consumer written by D. Stroud and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.