The Future Of Audiences
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The Future Of Audiences
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Author : Ranjana Das
language : en
Publisher: Springer
Release Date : 2018-04-05
The Future Of Audiences written by Ranjana Das and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-05 with Social Science categories.
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.
The Future Of The Mass Audience
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Author : W. Russell Neuman
language : en
Publisher: Cambridge University Press
Release Date : 1991-11-29
The Future Of The Mass Audience written by W. Russell Neuman and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-11-29 with Performing Arts categories.
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
Media And Audiences
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Author : Karen Ross
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2003-12-16
Media And Audiences written by Karen Ross and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-16 with Social Science categories.
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Audiences
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Author : Ian Christie
language : en
Publisher: Amsterdam University Press
Release Date : 2012
Audiences written by Ian Christie and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Art categories.
"This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historically, this marks a return to early interest in the effect of film on the audience by psychoanalysts and psychologists, which was overtaken by concern with the 'effects' of film, linked to calls for censorship and moral panics rather than to understanding the mental and behavioral world of the spectator. Early cinema history has revealed the diversity of film-viewing habits, while traditional 'box office' studies, which treated the audience initially as a homogeneous market, have been replaced by the study of individual consumers and their motivations. Latterly, there has been a marked turn towards more sophisticated economic and sociological analysis of attendance data. And as the film experience fragments across multiple formats, the perceptual and cognitive experience of the individual viewer (who is also an auditor) has become increasingly accessible. With contributions from Gregory Waller, John Sedgwick and Martin Barker, this work spans the spectrum of contemporary audience studies, revealing work being done on local, non-theatrical and live digital transmission audiences, and on the relative attraction of large-scale, domestic and mobile platforms."--Publisher's website.
The Mass Audience
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Author : James Webster
language : en
Publisher: Routledge
Release Date : 2013-11-05
The Mass Audience written by James Webster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.
Television Audiences And Cultural Studies
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Author : David Morley
language : en
Publisher: Routledge
Release Date : 2003-09-02
Television Audiences And Cultural Studies written by David Morley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with History categories.
A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.
Audience Engagement In The Performing Arts
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Author : Ben Walmsley
language : en
Publisher: Springer Nature
Release Date : 2019-09-11
Audience Engagement In The Performing Arts written by Ben Walmsley and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-11 with Performing Arts categories.
This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Audience Evolution
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Author : Philip M. Napoli
language : en
Publisher: Columbia University Press
Release Date : 2011
Audience Evolution written by Philip M. Napoli and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Talk On Television
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Author : Sonia Livingstone
language : en
Publisher: Routledge
Release Date : 2002-09-10
Talk On Television written by Sonia Livingstone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-10 with Social Science categories.
Not only is everyday conversation increasingly dependent on television, but more and more people are appearing on television to discuss social and personal issues. Is any public good served by these programmes or are they simply trashy entertainment which fills the schedules cheaply? Talk on Television examines the value and significance of televised public debate. Analysing a wide range of programmes including Kilroy, Donohue and The Oprah Winfrey Show, the authors draw on interviews with both the studio participants and with those watching at home. They ask how the media manage discussion programmes and whether the programmes really are providing new 'spaces' for public participators. They find out how audiences interpret the programmes when they appear on the screen themselves, and they unravel the conventions - debate, romance, therapy - which make up the genre. They also consider TV's function as a medium of education and information, finally discussing the dangers and opportunities the genre holds for audience participation and public debate in the future.
The Audience And Business Of Youtube And Online Videos
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Author : Louisa Ha
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-06-06
The Audience And Business Of Youtube And Online Videos written by Louisa Ha and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-06 with Language Arts & Disciplines categories.
The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.