The Immersive Metaverse Playbook For Business Leaders

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The Immersive Metaverse Playbook For Business Leaders

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Author : Irena Cronin
language : en
Publisher: Packt Publishing Ltd
Release Date : 2023-11-30

The Immersive Metaverse Playbook For Business Leaders written by Irena Cronin and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-30 with Technology & Engineering categories.

Discover what the metaverse can do for your business by exploring AR and VR, core support technologies, and use cases, while developing an understanding of its benefits, dangers, and future Key Features Understand the metaverse and learn how augmented reality and virtual reality are integral to it Get a solid understanding of core metaverse technologies Become a metaverse business thought leader by learning from real-world use cases Purchase of the print or Kindle book includes a free PDF eBook Book Description“The metaverse” has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse. This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You’ll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans. By the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.What you will learn Get to grips with the concept of the metaverse, its origin, and its present state Understand how AR and VR strategically fit into the metaverse Delve into core technologies that power the metaverse Dig into use cases that enable finer strategic decision-making Understand the benefits and possible dangers of the metaverse Plan further ahead by understanding the future of the metaverse Who this book is for If you are a C-suite technology and business executive, this book is for you. Investors, entrepreneurs, and other tech professionals will also find it beneficial. This book does not require any previous understanding of the metaverse or immersive technologies.

Designing The Human Business

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Author : Anthony Mills
language : en
Publisher: Packt Publishing Ltd
Release Date : 2024-10-30

Designing The Human Business written by Anthony Mills and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-30 with Business & Economics categories.

Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer's needs Key Features Learn how to dissect business models and create new ones that unlock maximum value Discover how to use Design Thinking to deliver solutions that resonate with the market Integrate Design Thinking with business model innovation for scalable, innovative business designs Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionGlobally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale. In this book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters. By the end of this book, you’ll understand what you need to do to uncover your target markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.What you will learn Understand the fundamentals of business model innovation and its role in driving organizational success Explore how to craft human-centered business models and their significance Master Design Thinking for resonant value propositions and business models Discover innovative solutions that address genuine customer aspirations Find out how quantitative and artificial intelligence approaches enhance human-centered validation Overcome past marketplace failures with innovative ideas Build a human-centered business model that withstands market forces Who this book is for This book is for individuals in leadership roles like CSOs, CIOs, CTOs, CEOs, and those responsible for launching and growing new business ventures. It builds on your existing business knowledge, showing you how to design businesses that grow inherently by connecting with markets through innovative, human-centered solutions and business models. A foundational understanding of business operations is assumed.

Dream Hack Build

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Author : Ann Molin
language : en
Publisher: Packt Publishing Ltd
Release Date : 2024-04-30

Dream Hack Build written by Ann Molin and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-30 with Business & Economics categories.

Leverage hackathons as a powerful catalyst for rapid innovation, empowering you to tackle your organization's challenges head-on through collaborative engagement. Expert review and foreword by Johan Soderstrom, Executive Advisor to the CEO, Hitachi Energy Key Features Learn how to identify challenges in your organization quickly by engaging people Understand how to organize your hackathon to find practical and impactful solutions Execute winning solutions through a scientific, customized acceleration program Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionDrawing from the combined expertise of five distinguished professionals, this book brings together diverse perspectives on hackathon innovation. Ann, founder of Hack for Earth Foundation, joins forces with serial entrepreneur and hackathon expert Love Dager and renowned urban planner Mustafa Sherif. Completing this powerhouse team are Carolina Emanuelson, a leader in talent management, and Kristofer Vernmark, a researcher at Linköping University. Together, they present the groundbreaking "Dream! Hack! Build!" method, equipping you with proven strategies to run successful hackathons and rapidly transform ideas into reality. The book explains why hackathons are so particularly effective in today’s fast-changing business world. Through real-life examples of citizen-driven innovation, it demonstrates how these events can drive impact and how you can apply them within your own organization. You'll gain insights into how hackathons can address complex problems and foster creative, high-impact solutions. The authors cover everything from engaging participants and creating urgent challenges to managing teams, mentors, and partners. They show you how to design an acceleration program based on proven start-up success strategies, ensuring that the ideas generated during your hackathon lead to real-world results. By the end of this book, you'll be well-prepared to lead transformative events that create lasting impact in your field. What you will learn Find out what makes the hackathons a game changer in innovation Identify and tackle challenges in your organization by finding practical solutions Activate engagement among customers, partner organizations, and employees through an interactive and fun hackathon experience Leverage the Dream-Hack-Build method for enhanced organizational performance and brand development Customize your hackathon using the best platforms for your challenge Create a personalized acceleration program rooted in the science of group dynamics and psychology Who this book is for This book is for business leaders, C-suite executives, and decision-makers in search of impactful solutions to their organization's challenges. While a basic understanding of hackathons is beneficial, no other technical skills associated with hackathons are required to derive value from this book.

The Infinite Retina

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Author : Irena Cronin
language : en
Publisher: Packt Publishing Ltd
Release Date : 2025-02-28

The Infinite Retina written by Irena Cronin and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-28 with Computers categories.

An insightful look into how spatial computing is transforming seven major industries today—from healthcare to retail and finance—and what it means for businesses and consumers This second edition explores the impact of generative AI, Apple Vision Pro, and Meta Quest, while offering a critical perspective on challenges like data privacy, automation, and ethical concerns Key Features Explore spatial computing's shift from theory to real-world use by Apple, Meta, and Tesla Examine spatial computing disruptions across seven industries with expert insights on real-world applications Analyze generative AI and Apple Vision Pro's impact on retail, healthcare, and finance Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionWhat is Spatial Computing, and why are companies like Tesla, Apple, and Meta investing billions into it? In The Infinite Retina, Irena Cronin and Robert Scoble explore how spatial computing—where humans and machines interact in a digital–physical space—has progressed beyond theory into real-world applications. This second edition has many substantial updates, including two new chapters on the relevance of Generative AI in Spatial Computing and a new chapter on the impact of Apple Vision Pro. Each existing chapter has been updated to have the most current information and commentary. The book offers a fresh look at seven major industries, including healthcare and retail, featuring updated case studies, expert commentary, and real-world examples. Additionally, it addresses crucial risks and challenges, such as data privacy, automation's impact on employment, and ethical concerns. This edition moves beyond speculation to critically analyze what Spatial Computing means for businesses and individuals today.What you will learn Explore how spatial computing is applied today, with examples from Apple, Meta, Tesla, and other major players Analyze the economic and ethical challenges of spatial computing, including automation and privacy Understand generative AI's influence on spatial computing, from creativity to automation Investigate industry-specific case studies, from autonomous vehicles to retail and finance Gain expert insights into industry trends, including potential career paths in the spatial computing revolution Discover how virtual reality and augmented reality will change healthcare Who this book is for The Infinite Retina is for anyone interested in the future of technology and how augmented reality and spatial computing (among other developments) will affect both businesses and the individual.

Thrive In The Digital Age Win Online The Playbook For Modern Business Success

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Author : Silas Mary
language : en
Publisher: Recorded Books
Release Date :

Thrive In The Digital Age Win Online The Playbook For Modern Business Success written by Silas Mary and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

In today’s fast-paced digital world, success in business requires more than just traditional methods—it requires an online-first, tech-driven approach. Thrive in the Digital Age, Win Online offers a playbook for navigating the digital business landscape and achieving success in the online world. This book covers everything from building an effective online presence and mastering digital marketing to utilizing social media, e-commerce platforms, and other online tools to grow your business. With practical strategies and real-world examples, this book equips you with the knowledge and skills needed to thrive in the modern business environment and unlock the full potential of your online ventures.

Content Creators Playbook Using Artificial Intelligence Storytelling And Video Marketing To Supercharge Creativity

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Author : MAUREEN P PRICE
language : en
Publisher: Maureen P. Price
Release Date : 2024-12-17

Content Creators Playbook Using Artificial Intelligence Storytelling And Video Marketing To Supercharge Creativity written by MAUREEN P PRICE and has been published by Maureen P. Price this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-17 with Business & Economics categories.

This book is a guide for women who want to thrive in the digital economy. It explores the intersection of artificial intelligence (AI) and content creation, offering insights and strategies for women to leverage these technologies to their advantage. The book begins by painting a picture of the challenges facing humanity, including climate change, global pandemics, and the threat of war. It then argues that AI has the potential to help us address these challenges and create a more sustainable and peaceful future. The book also examines the ways in which technology is empowering women, giving them a voice and a platform to express themselves. It highlights the rise of female content creators and entrepreneurs who are using AI to enhance their creativity and reach wider audiences. The book provides practical advice on a range of topics, including: Disrupting the Patriarchy: How technology is dismantling traditional power structures and creating opportunities for women. The AI Revolution: Understanding the basics of AI and its potential impact on various industries. AI and Creativity: Using AI tools to enhance your creativity and produce high-quality content. Ecommerce for Creators: Building an online business and selling your products or services. Brand Storytelling: Crafting a compelling brand narrative that resonates with your audience. Video Marketing: Creating engaging video content for YouTube and other platforms. Social Media Marketing: Building a community and promoting your content on social media. Self-Love and Confidence: Overcoming self-doubt and achieving your goals. This book is more than just a guide to content creation; it is a call to action for women to embrace their power and shape their own future. It is a must-read for any woman who wants to succeed in the digital age.

The New Mba Playbook

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Author : Bart Tkaczyk
language : en
Publisher: Taylor & Francis
Release Date : 2025-01-31

The New Mba Playbook written by Bart Tkaczyk and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-31 with Business & Economics categories.

The job market is heating up, standards are higher – and competition is becoming fiercer. Want to accelerate your professional development but can’t because life is moving fast and time is short? As long as you have The New MBA Playbook, an innovative "MBA in a book", now is the ideal moment to, at your own pace, anywhere and anytime, boost your managerial proficiency so as to move forward positively, strategically, sustainably and ethically. By an award-winning industry expert and executive educator who’s had success in both corporate boardrooms and executive classrooms worldwide, The New MBA Playbook is a different kind of MBA sourcebook. It is humanity-centered (and beyond the AI hype!) and is organized into seven relevant, rigorous and readable two-unit modules ("mini-lectures"). This educational package condenses key MBA disciplines and topics into a playbook format that fits the work schedules of busy executives and professionals on the go, and delivers top MBA-quality intelligence in a matter of days, not years. Through The New MBA Playbook, you can deep dive into the essentials of business, creative strategies and fresh new thinking, and gain effective working knowledge of behavioral economics and policy, positive leadership and followership, strategic transformation, dialogic organization development, design thinking and innovation execution, brand coolness and storytelling, modern management consulting and executive coaching, global management strategies, cultural intelligence, and behavioral ethics, among other issues. The playbook, although designed to be worked through systematically, provides room for critical interpretation, enabling learning by "self-insight" and personal adaptation (the easy-to-use material is an "on-demand" resource from which you can "mix and match" modules freely and in any order, as all modules can stand alone, and you can customize the course to your needs). Re-imagining MBA education and challenging existing business practice, The New MBA Playbook, designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs – and to anyone who simply refuses to stop learning. This book is like having your own personal MBA professor!

The Online Entrepreneur S Playbook

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Author : Barrett Williams
language : en
Publisher: Barrett Williams
Release Date : 2025-02-28

The Online Entrepreneur S Playbook written by Barrett Williams and has been published by Barrett Williams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-28 with Business & Economics categories.

Unlock the secrets to thriving in the digital marketplace with *The Online Entrepreneur's Playbook*, your essential guide to mastering the art of online business. Designed for aspiring and seasoned entrepreneurs alike, this comprehensive eBook delves into the strategies that are transforming industries and altering the future of work. Begin your journey by understanding the nuances of the digital economy, as you explore how to carve your path as an online entrepreneur. Identify lucrative niches and sub-niches, and develop a unique value proposition that sets you apart from the competition. Dive deep into advanced digital marketing strategies, from mastering SEO and leveraging social media to crafting compelling email marketing campaigns that convert. Building a powerful digital brand is essential for success. The Playbook guides you through crafting an unforgettable brand story, developing a visual identity, and establishing trust and authority online. Learn how to create a website and online store optimized for user experience and conversion, all while engaging and growing your audience on social media. Content is king, and *The Online Entrepreneur's Playbook* provides you with essential content creation strategies, whether it’s blogging, vlogging, or podcasting. Maximize your reach through online marketplaces like Amazon, eBay, and Etsy, and explore the world of dropshipping. Financial management, a critical component of any business, is demystified with insights into analytics and tools for financial success. Enhance your network by building meaningful relationships online and participating in virtual communities. Scale your business by hiring and managing remote teams, outsourcing effectively, and streamlining operations for growth. Learn from case studies of successful digital entrepreneurs who have navigated challenges and embraced emerging trends. Prepare for the future with emerging trends and a commitment to continuous learning and adaptation. *The Online Entrepreneur's Playbook* provides you with the roadmap to success, empowering you to develop an action plan for sustainable growth in the digital age. Your journey starts here.

The Digital Playbook How To Win The Strategic Technology Game

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Author : Stephen J. Andriole
language : en
Publisher: Pearson UK
Release Date : 2023-03-15

The Digital Playbook How To Win The Strategic Technology Game written by Stephen J. Andriole and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-15 with Business & Economics categories.

This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it’s split into short sections you can dip into at any time.

Innovation Factory China S Digital Playbook For Global Brands

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Author : Ashley Dudarenok
language : en
Publisher: Alarice International Limited
Release Date : 2023-09-20

Innovation Factory China S Digital Playbook For Global Brands written by Ashley Dudarenok and has been published by Alarice International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-20 with Business & Economics categories.

The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management