The Mind Of The Customer
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How Customers Think
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Author : Gerald Zaltman
language : en
Publisher: Harvard Business Press
Release Date : 2003
How Customers Think written by Gerald Zaltman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Despite the time and money spent on market research, 60% to 80% of new offerings fail.
The Mind Of The Customer
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Author : Richard Hodge
language : en
Publisher: McGraw Hill Professional
Release Date : 2006-02-24
The Mind Of The Customer written by Richard Hodge and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-24 with Business & Economics categories.
Reinvent the Sales Process in Your Own Organization “Today’s sales professionals have to find a way to contribute to their customers’ ability to satisfy their own customers and achieve their critical business goals.” --Dale Hayes, Vice President of Sales, UPS “The old world of buying them a scotch and having a great dinner is not enough.... The speed of change, the availability of information to your customers, and aggressive global competition has produced a new playing field.” --Rick Cheatham, Sales Director, Information Processing & Systems Division, Avery Dennison Let the world’s best sales forces show you a new way of selling that redefines success. Today’s competitive edge belongs to the salespeople who deeply understand their customers’ businesses and who accelerate the rate at which their customers realize tangible business results. The Mind of the Customer explores the ways leading companies like UPS, Toyota, Nokia, and others achieve exceptional performance. The book builds on the proven performance-improvement training techniques of The Real Learning Company to supply sales and marketing professionals with a dynamic, straightforward plan to: Improve profitability Raise productivity Increase customer satisfaction Rich graphical models illustrate key concepts, while contributions from industry leaders provide eye-opening perspectives on how sales in changing--and how you can create competitive advantage amidst that change.
Advertising And The Mind Of The Consumer
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Author : Max Sutherland
language : en
Publisher: Kogan Page Publishers
Release Date : 2000
Advertising And The Mind Of The Consumer written by Max Sutherland and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It's hard to believe that we spend an estimated one-and-a half years just watching TV commercials. In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work-or misfire- and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us- for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.
Winning The Customer
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Author : Cary Jon Cavitt
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-01-18
Winning The Customer written by Cary Jon Cavitt and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-18 with categories.
Every customer is measuring how they are being treated. Everything from how happy we are to serve them to making them feel accepted will ultimately determine whether or not they become loyal. In the end, we will discover that winning our customers has everything to do with treating them respectfully and gaining their trust.
How Customers Think
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Author : Gerald Zaltman
language : en
Publisher:
Release Date : 2003
How Customers Think written by Gerald Zaltman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Neuromarketing A Peep Into Customer S Minds
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Author : J. K. Sharma
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2010-01-30
Neuromarketing A Peep Into Customer S Minds written by J. K. Sharma and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-30 with Business & Economics categories.
What consumers think is not necessarily what they do. Unearthing this ambiguity between the thinking mind and the doing mind of a consumer is one of the greatest challenges faced by the marketers today. Researchers in the field have devised a new concept called neuro-marketing, which maps the cognitive behaviour of a consumer. This book highlights various aspects of neuromarketing, its application to consumer behaviour, and its techniques to strengthen brand management and advertising strategies.
The Art Of M A R K E T I N G Tm
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Author : Paolo Massimilla
language : en
Publisher:
Release Date : 2021-02-14
The Art Of M A R K E T I N G Tm written by Paolo Massimilla and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-14 with categories.
What's the secret to boosting your sales? Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ . It's also the secret to moving your organization from the current status quo to becoming a radical success. The awarded marketing expert, Paolo Massimilla, offers this easy-to-read book with fresh insights to help you take correct actions and embrace the right attitude to accelerate the success of your business. In this easy-to-read book, he shows you how to create value for your costumers through the understanding of their behaviors. This is a book for non-marketers and marketers alike, to help build the kind of mindset shift required to be successful in this dynamic and ever-changing sales environment. It doesn't matter if you are a freelance professional, the owner of a small or medium enterprise, or just someone who is passionate about marketing, developing the mindset of a marketer will give you a competitive advantage. If you are stuck trying to get through the next project or are chasing the next level of your business to make it profitable, or maybe even struggling to survive, this book offers a new approach to a more powerful and effective way to run your business. Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ requires that you are aware of customer and consumer behavior, so you can create the correct atmosphere and put in place the process that will align your brand with promising expectations. The acronym, M.A.R.K.E.T.I.N.G.ᵀᴹ is the framework presented by Paolo's valuable insights to equip you to make positive difference in your business and sell more effectively. In his book: you first learn to understand the MOTIVATION behind your customers' behaviors. You can then reshape their ATTITUDES and BELIEFS in order to influence their decisions. In order to be successful, you need to RADICALLY RETHINK your current strategies. You master KNOWLEDGE CREATION and leverage your EMOTIONAL CONNECTION with the customers. You embrace and advance powerful research and communication tools TECHNOLOGY has afforded us in this digital revolution. You build long-lasting relationships with customers and offer them immeasurable INTRINSIC VALUE with your brands. You get right into the minds of consumers by taking the NEUROPSYCHOLOGY super-highway. And you cultivate a holistic attitude to marketing by adopting the GESTALT APPROACH to interpret perceptions and find alignment in your multi-dimensional mind frame. Paolo truly believes that mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ is the key to making a positive difference in our world, where ethics and honesty will help you develop and sustain profitable growth, and create meaningful connections with People.
Advertising And The Mind Of The Consumer
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Author : MAX. SUTHERLAND
language : en
Publisher: Routledge
Release Date : 2021-03-31
Advertising And The Mind Of The Consumer written by MAX. SUTHERLAND and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-31 with categories.
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.
Ten Key Customer Insights
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Author : Robert Schieffer
language : en
Publisher: South Western Educational Publishing
Release Date : 2005
Ten Key Customer Insights written by Robert Schieffer and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.
Decoding The New Consumer Mind
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Author : Kit Yarrow
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-31
Decoding The New Consumer Mind written by Kit Yarrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-31 with Business & Economics categories.
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.