The Myth About Sales Promotion
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The Myth About Sales Promotion
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Author : Faiza Arif Hussain
language : en
Publisher:
Release Date : 2010
The Myth About Sales Promotion written by Faiza Arif Hussain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
The thesis deals with the myth about sales promotion causing a brand's equity to decrease. In the past years, marketers have focused more and more on using sales promotion at the cost of advertisement. The thesis has analyzed what effects sales promotion has on different brand equity assets. Furthermore, the thesis analyzes how the decision making process of a consumer is affected by sales promotion, and at the end, suggestions on how marketers can use sales promotion to create brand equity will be elaborated on. The findings of the thesis show that there is some truth to the myth about sales promotion decreasing brand equity. The two brand assets that are negatively affected by sales promotion are price, quality and in some cases brand meaning. The thesis found out that by using sales promotion, the internal reference price of a brand can be lowered, and furthermore, the perceived quality can also be lowered. However, the thesis found out that sales promotion has a positive effect on brand equity assets such as: Awareness, brand meaning, brand evaluation and brand relationship. Sales promotion's effect on a consumer's buying decision making process can be divided into two categories. Consumers who make buying decision based on either the central route or the peripheral route, according to the ELM. The thesis found out that consumers who took the peripheral were more receptive to use sales promotion as the only factor to by the product. The thesis' suggestions for marketers are to be aware of the fact that when they introduced a new or unknown brand, sales promotion could have strong negative effect on consumers' internal price reference and perceived quality. However, marketers could use sales promotion to build brand equity by increasing awareness, brand meaning and evaluation of the brand, and also increase brand switching.
Successful Sales Promotion
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Author : A. Toop, R. Elliott, P. Choudhury
language : en
Publisher: Orient Blackswan
Release Date : 1991
Successful Sales Promotion written by A. Toop, R. Elliott, P. Choudhury and has been published by Orient Blackswan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.
Sales Promotion Management
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Author : Don E. Schultz
language : en
Publisher: N T C Business Books
Release Date : 1982
Sales Promotion Management written by Don E. Schultz and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Includes index
Sales Promotion
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Author : Roddy Mullin
language : en
Publisher: Kogan Page Publishers
Release Date : 2008
Sales Promotion written by Roddy Mullin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
A Theory Of Consumer Promotions
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Author : Leigh McAlister
language : en
Publisher: Forgotten Books
Release Date : 2016-08-02
A Theory Of Consumer Promotions written by Leigh McAlister and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-02 with Business & Economics categories.
Excerpt from A Theory of Consumer Promotions: Managerial Implications Manufacturers are not necessarily in the prisoner's dilemma with their promotional spending. A small share brand may be made better off by promoting even if its behavior triggers a promotional response from larger. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Promotion
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Author : Richard E. Stanley
language : en
Publisher:
Release Date : 1977
Promotion written by Richard E. Stanley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Advertising categories.
Sales Promotion Essentials
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Author : Don E. Schultz
language : en
Publisher:
Release Date : 1987
Sales Promotion Essentials written by Don E. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Sales promotion categories.
Sales Truth
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Author : Mike Weinberg
language : en
Publisher: HarperCollins Leadership
Release Date : 2019-06-11
Sales Truth written by Mike Weinberg and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with Business & Economics categories.
Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want. Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to show up in your inbox? Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Bestselling author and sales expert Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more, new sales. In Sales Truth, Weinberg shares some of the truths you’ll learn including: Many self-proclaimed sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results. The number of “likes” a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to?a seller or sales team. What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today. Look no further than Weinberg’s powerful principles and proven strategies to help you become a professional sales master and create more new sales opportunities.
Sales Promotion In Action
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Author : Christian Petersen
language : en
Publisher:
Release Date : 1979
Sales Promotion In Action written by Christian Petersen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Sales promotion categories.
Marketing Revealed
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Author : W. Burgers
language : en
Publisher: Springer
Release Date : 2007-12-07
Marketing Revealed written by W. Burgers and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-07 with Business & Economics categories.
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.