Thinking With Type 2nd Revised And Expanded Edition
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Type On Screen
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Author : Ellen Lupton
language : en
Publisher: Chronicle Books
Release Date : 2014-08-12
Type On Screen written by Ellen Lupton and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-12 with Design categories.
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
A Type Primer
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Author : John Kane
language : la
Publisher: Laurence King Publishing
Release Date : 2002
A Type Primer written by John Kane and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Design categories.
A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.
Thinking With Type
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Author : Ellen Lupton
language : en
Publisher: Chronicle Books
Release Date : 2014-04-15
Thinking With Type written by Ellen Lupton and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Crafts & Hobbies categories.
"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: • style sheets for print and the web • the use of ornaments and captions • lining and non-lining numerals • the use of small caps and enlarged capitals • mixing typefaces • font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively. Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.
Thinking With Type 2nd Revised And Expanded Edition
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Author : Ellen Lupton
language : en
Publisher: Princeton Architectural Press
Release Date : 2010-10-06
Thinking With Type 2nd Revised And Expanded Edition written by Ellen Lupton and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-06 with Design categories.
Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.
Designing Type
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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20
Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Why Fonts Matter
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Author : Sarah Hyndman
language : en
Publisher: Random House
Release Date : 2016-01-28
Why Fonts Matter written by Sarah Hyndman and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-28 with Design categories.
Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies. 'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford 'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review 'This book is an inspiration' -- ***** Reader review 'Ground-breaking' -- ***** Reader review 'Beautiful and fun! A fantastic read' -- ***** Reader review 'Love this book! Couldn't put it down and read it from cover to cover' -- ***** Reader review 'A really interesting and insightful book' -- ***** Reader review ********************************************************************************************************* We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.
Making And Breaking The Grid
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Author : Timothy Samara
language : en
Publisher: Rockport Publishers
Release Date : 2005-05-01
Making And Breaking The Grid written by Timothy Samara and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-01 with Design categories.
For designers working in every medium, layout is arguable the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applies to real-world projects. Text reveals top designersÆ work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.
The Elements Of Graphic Design
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Author : Alex W. White
language : en
Publisher: Simon and Schuster
Release Date : 2011-03-15
The Elements Of Graphic Design written by Alex W. White and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-15 with Design categories.
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Design Writing Research
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Author : Ellen Lupton
language : en
Publisher: Princeton Architectural Press
Release Date : 1996
Design Writing Research written by Ellen Lupton and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Art categories.
This anthology turns a critical eye on advertising, newspapers, commercial photography.
Graphic Design The New Basics
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Author : Ellen Lupton
language : en
Publisher: Princeton Architectural Press
Release Date : 2015-07-14
Graphic Design The New Basics written by Ellen Lupton and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-14 with Design categories.
Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.