Thoughts On Life And Advertising
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Thoughts On Life And Advertising
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Author : Hugh Salmon
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2018-11-28
Thoughts On Life And Advertising written by Hugh Salmon and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-28 with Biography & Autobiography categories.
Hugh Salmon distills obversations from a distinguished advertising and marketing career into one thought-provoking collection.
My Life In Advertising
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Author : Claude C. Hopkins
language : en
Publisher: Laurus
Release Date : 1927
My Life In Advertising written by Claude C. Hopkins and has been published by Laurus this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Advertising categories.
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.
A Big Life In Advertising
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Author : Mary Lawrence
language : en
Publisher: Simon and Schuster
Release Date : 2003-05-06
A Big Life In Advertising written by Mary Lawrence and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-06 with Biography & Autobiography categories.
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
My Life In Advertising And Scientific Advertising
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Author : Claude Hopkins
language : en
Publisher: McGraw Hill Professional
Release Date : 1998
My Life In Advertising And Scientific Advertising written by Claude Hopkins and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Biography & Autobiography categories.
Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.
My Life In Advertising And Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher: McGraw-Hill
Release Date : 1998
My Life In Advertising And Scientific Advertising written by Claude C. Hopkins and has been published by McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Biography & Autobiography categories.
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
My Life In Advertising And Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher:
Release Date : 2022-10-08
My Life In Advertising And Scientific Advertising written by Claude C. Hopkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-08 with categories.
Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. 1) Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ""must-read"" book. The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book. David Ogilvy wrote that ""Nobody should be allowed to have anything to do with advertising until he has read this book seven times and The book is widely considered the foundation of direct marketing. 2) "My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.
Life After The 30 Second Spot
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Author : Joseph Jaffe
language : en
Publisher: John Wiley & Sons
Release Date : 2005-06-10
Life After The 30 Second Spot written by Joseph Jaffe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-10 with Business & Economics categories.
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
My Life In Advertising Scientific Advertising
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Author : Claude C. Hopkins
language : en
Publisher:
Release Date : 1985
My Life In Advertising Scientific Advertising written by Claude C. Hopkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising categories.
My Life In Advertising Classic Reprint
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Author : Claude C. Hopkins
language : en
Publisher: Forgotten Books
Release Date : 2016-07-31
My Life In Advertising Classic Reprint written by Claude C. Hopkins and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-31 with categories.
Excerpt from My Life in Advertising That fact will be emphasized again and again in this book. I stress it here in tribute to the source of my prudence. Safety first has been my guiding star. A Scatch mother is the greatest asset a boy can have who desires a career in advertising. Then economy and caution are instinctive with him. They are fundamwtals. Success, save by accident, is impossible without them. But the lack of these qualities may be partially corrected by studious cultivation. Most business wrecks which I have encountered are due to over-reaching. To reckless speculation on a hidden chance. To that haste which laughs at conservatism. To racing ahead on unblazed trails, in fear that some rival may go farther or get higher. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
A Twenty First Century Guide To Aldersonian Marketing Thought
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Author : Ben Wooliscroft
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-02-23
A Twenty First Century Guide To Aldersonian Marketing Thought written by Ben Wooliscroft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-23 with Business & Economics categories.
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.