Toolbox Innovation Communication
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Toolbox Innovation Communication
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Author : Florian Hohenauer
language : en
Publisher: Springer Nature
Release Date : 2025-05-01
Toolbox Innovation Communication written by Florian Hohenauer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-01 with Business & Economics categories.
This book offers a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increases profits. However, innovation also always entails uncertainty and provokes defensive reactions, which is why strong communication skills are needed to overcome internal and external hurdles. Successful innovation communication creates awareness and builds necessary knowledge among all key stakeholders. It is fast, flexible, and pragmatic, anticipates resistance, addresses possible negative impacts, and builds bridges to the future. Florian Hohenauer's book is aimed at communication professionals and those who aspire to become one—especially all those who want to develop sustainable communication strategies and are willing to invest a little more time to establish a strong foundation for them. Renowned experts Christine Dingler, Gudrun Herrmann, Sascha Pallenberg, Christiane Schulz, Gerrit Gericke, and Danijel Višević present their own strategic approaches in guest contributions and interviews. Practical examples illustrate the application of the tools presented.
Strategy And Communication For Innovation
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Author : Nicole Pfeffermann
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-09
Strategy And Communication For Innovation written by Nicole Pfeffermann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-09 with Business & Economics categories.
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
Strategies And Communications For Innovations
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Author : Michael Hülsmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-17
Strategies And Communications For Innovations written by Michael Hülsmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-17 with Business & Economics categories.
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
The Design Thinking Toolbox
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Author : Michael Lewrick
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-14
The Design Thinking Toolbox written by Michael Lewrick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Design categories.
How to use the Design Thinking Tools A practical guide to make innovation happen The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method. Quickly and comprehensively familiarize yourself with the best design thinking tools Select the appropriate warm-ups, tools, and methods Explore new avenues of thinking Plan the agenda for different design thinking workshops Get practical application tips The Design Thinking Toolbox help innovators master the early stages of the innovation process. It’s the perfect complement to the international bestseller The Design Thinking Playbook.
It S What You Set In Motion
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Author : Greg Van Kirk
language : en
Publisher: Gatekeeper Press
Release Date : 2023-12-29
It S What You Set In Motion written by Greg Van Kirk and has been published by Gatekeeper Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-29 with Business & Economics categories.
It’s What You Set in Motion: A Toolbox for Collaborative Changemaking is a how-to resource for aspiring and practicing changemakers everywhere. Use this hands-on, one-of-a-kind, all-in-one toolbox to build and enhance essential twenty-first century skill sets: empathy, adaptive leadership, collaborative problem-solving, teamwork, community engagement, innovation design, entrepreneurship, global competence, critical thinking, and others. Whether you support the private, social, governmental, or education sector, this toolbox serves your needs. It includes strategic design principles, tool kits, changemaking innovation mini-case videos, foundational how-to’s, and a means to get advice from and learn from others. This toolbox was designed over twenty years by Greg Van Kirk, a former banker, Returned Peace Corps Volunteer, award-winning social entrepreneur, strategic consultant, facilitator, and educator.
The Library Innovation Toolkit Ideas Strategies And Programs
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Author : Anthony Molaro
language : en
Publisher: American Library Association
Release Date : 2015-02-18
The Library Innovation Toolkit Ideas Strategies And Programs written by Anthony Molaro and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-18 with Business & Economics categories.
Progress for the sake of progress is all too often a drain on precious time and resources. The communities and users that libraries serve are always changing; true innovation helps libraries adapt to meet their needs and aspirations both now and in the future. This stimulating collection offers numerous snapshots of innovation in action at a range of libraries, showcasing ideas and initiatives that will inspire librarians at their own institutions. Among the topics covered are The importance of creating organizational structures that lead to innovationStrategies for getting library staff and other stakeholders on board and engaged, complete with a step-by-step toolkit for achieving innovative outcomesWays to expand the library beyond its walls to deliver exceptional and innovative services to library usersMoney-saving initiatives that use technology to improve users’ experienceInnovative uses of library spaces, such as designing and implementing a digital media labExamples of creative programming, from running a C2E2-style comic convention, creating an “idea” forum, to re-envisioning a children’s writing club and launching Readtember, a month of literacy programs featuring zombies, dads, and gamingThis valuable sourcebook encourages readers to take big risks, ask deeper questions, strive for better service, and dream bigger ideas.
Innovative Marketing Communications
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Author : Guy Masterman
language : en
Publisher: Routledge
Release Date : 2007-06-01
Innovative Marketing Communications written by Guy Masterman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Product Innovation Toolbox
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Author : Jacqueline H. Beckley
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-07
Product Innovation Toolbox written by Jacqueline H. Beckley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Technology & Engineering categories.
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.
Convivial Toolbox
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Author : Elizabeth B.-N. Sanders
language : en
Publisher: Bis Pub
Release Date : 2012
Convivial Toolbox written by Elizabeth B.-N. Sanders and has been published by Bis Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The generative design research approach brings people served by design directly into the design process. First book on groundbreaking topic.
The Trend Management Toolkit
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Author : A. Kjaer
language : en
Publisher: Springer
Release Date : 2014-10-07
The Trend Management Toolkit written by A. Kjaer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-07 with Business & Economics categories.
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.