What Sponsors Want
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What Sponsors Want An Inspirational Guide For Event Marketers
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Author : Mark Harrison
language : en
Publisher: World Scientific
Release Date : 2020-08-27
What Sponsors Want An Inspirational Guide For Event Marketers written by Mark Harrison and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-27 with Business & Economics categories.
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
The Sponsorship Handbook
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Author : Pippa Collett
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-28
The Sponsorship Handbook written by Pippa Collett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-28 with Business & Economics categories.
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Sell Your Event
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Author : Teresa Stas
language : en
Publisher:
Release Date : 2020-10-15
Sell Your Event written by Teresa Stas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-15 with categories.
★ "Finally, a book that hits that big gap between soliciting donations and raising hundreds of thousands for a mega-event! This book should be required reading for anyone serious about sponsorships but doesn't know how to get started." - Dan Cormany, PhD, Florida International University ★ ✓ Do you need Sponsorship dollars for your Event but cannot seem to land it? ✓ Do you feel overwhelmed and lost when it comes to finding Sponsors? Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors walks you through all the sponsorship steps including finding prospects and their contact information, creating winning proposals, and most importantly landing sponsorship deals. You don't have to be Coachella to sell sponsorships, you just have to know what sponsors want! Stop agonizing over sponsorship revenue, it's time for you to go get it! Based on practical, first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with real-world insights from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you'll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back. As the founder and CEO of Green Cactus Live Event Sponsorship Agency, Author Teresa Stas has over 17 years of experience in sponsorship sales and marketing, brokering millions of dollars in sponsorships for her clients, and working with local, regional and major national brands. Teresa is a national speaker on the topic of sponsorships, online course creator, and authors the column "Small Event, Big Sponsors" for International Festivals and Events "ie" Magazine.
Secrets And Techniques Of Sponsorship Marketing
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Author : James M. Personius
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-01-29
Secrets And Techniques Of Sponsorship Marketing written by James M. Personius and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with categories.
What every association, conference, convention, and seminar needs to know to effectively sell and grow their sponsorships. Non-dues revenue is increasingly important to associations, conferences, and events. Yet, these groups struggle with what to sell to sponsors and how to sell it. Most staff hate selling sponsorships; and definitely do not want to cross sell or up sell. Most staff have no sales training; nor do they understand the value or benefits of sponsorships. As a result, associations are leaving thousands to hundreds of thousands of dollars on the table. Personius begins with a simple premise: if you are not selling what sponsors want to buy, then you have a problem. Good sponsorships must benefit the sponsors, the associations, and the members/attendees. Personius presents a step-by-step, easy-to-read, easy-to-understand method of identifying the inherent value of your association and event. Then, identifying and presenting solutions to potential partnering organizations. Personius explains what sponsors want to buy and why; then how to align your association's offerings with those needs. Personius reveals techniques to help your organization identify potential sponsors and how to meet the right people on the inside. Personius explains, in clear terms, the gatekeeper and toll taker roles that are vitally important to all associations, conferences, seminars, and similar events. He explains eleven different factors that can make sponsorships more valuable and more appealing to potential sponsors. He identifies hot products and trends that sponsors love or need. He even shows how to demonstrate to sponsors that they are getting returns on their financial investment. He offers multiple suggestions for cross selling and up selling to increase your association's revenues while improving your service to sponsors. Personius reveals useful tips to help you understand alternatives available to sponsors. Thus, you can effectively price sponsorships and negotiate the terms, while providing the best possible value. This white paper should be required reading for management of all associations, conferences, conventions, seminars, and similar events that seek sponsorship funding. It will help you get new sponsors and more revenues; it may possibly save and strengthen some existing sponsorship relationships too.
Ieg S Complete Guide To Sponsorship
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Author :
language : en
Publisher: Ieg, Incorporated
Release Date : 1999
Ieg S Complete Guide To Sponsorship written by and has been published by Ieg, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Corporate sponsorship categories.
How To Win Corporate Sponsorship
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Author : Kim J. Harrison
language : en
Publisher:
Release Date : 2019-02-20
How To Win Corporate Sponsorship written by Kim J. Harrison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-20 with categories.
Finding corporate sponsorship is tough. You are competing against many others for scarce dollars. And corporate sponsors are expecting a commercial return on their investment.You need expert guidance to succeed in this fiercely competitive field.This helpful, step-by-step guide explains in detail how you can win sponsors with a customized, practical approach that achieves great results!Looking for proven, creative ways to find more funding for your organization or activity? Support from a corporate sponsor can make your cause or proposed activity financially viable.This book, "How to Win Corporate Sponsorship," guides you on the most successful ways to secure support - in one convenient resource!Companies get approached all the time by community-based organizations like charities, non-profits, arts organizations, sports clubs, professional associations, and good causes. So how do you lift your sponsorship success rate?If you follow the hard-won knowledge brought together in this information-packed book, your chances of success will improve.Content is based on Kim Harrison's 3 decades in representing corporate sponsors and as a consultant seeking sponsorship for clients. He knows what it is about!HERE'S JUST SOME OF THE CONTENT:*Crystal-clear clarification of "sponsorship" and what it is not (it can be a confusing concept)*Why companies sponsor - and the attributes of your organization that will interest a sponsor*Sponsorship is a business commitment that has to fit the sponsor's goals and objectives*The invaluable secrets of calculating the sponsorship fee*Comprehensive marketing plan template to identify and reach potential sponsors*How to create many attractive sponsorship benefits*Prepare a promotional plan for the sponsored activity*A detailed template for writing two key types of sponsorship proposals - short and detailed*How to make initial contact with a potential sponsor - and following up*Guidelines on making a successful selling pitch to a potential sponsor*How to overcome a weak negotiating position*The right way to implement a sponsorship agreement*How to promote the sponsors in your event*Measuring the success of a sponsorshipAND EVEN MORE. INCLUDING...*Why preparation is so vitally important*How to lay the groundwork so your team is sponsor-friendly*The importance of establishing a sponsorship policy, with 9 broad components*The 4 fundamental things sponsors want to know from you*Using social media to support sponsors' marketing priorities*How to develop a strong ongoing relationship with your sponsor*7 ideas for helping corporate sponsors add value to their target marketTHIS BOOK GIVES YOU UNIQUE VALUE:- How to win corporate sponsorship is a resource you just can't find anyplace else.- You get the real-world tips, techniques, and insights needed to find an appropriate corporate sponsor and get them to sign on the dotted line.- Tremendous value. No other resource, at any price provides as much practical value . . . At $9.99 it's a steal. What's more, your purchase is backed by our unconditional money-back guarantee!- A methodology earned from hard-won experience, which is being passed along to you.- Saves you a lot of time! All this valuable information is at your fingertips so conveniently!- Content that's easy to read and understand. It tells you exactly how to bring the information together for the results you want.
How To Be Successful At Sponsorship Sales
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Author : Allen, Sylvia
language : en
Publisher: Trafford Publishing
Release Date : 2010-07-28
How To Be Successful At Sponsorship Sales written by Allen, Sylvia and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-28 with Business & Economics categories.
Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES gives you a roadmap that guarantees your success in finding money for your projects. How do you sell sponsorship? What do sponsors want? How do you determine what benefits are of greatest value to a sponsor? Where do you find sponsors? How do you talk to them? Are you a for profit or non profit organization? This book provides all the tools you need ... even gives you the words to use on a sales call! Sample contracts, how to price your event, where to find guaranteed sponsors for an event...the book them all and more. Written by a professional sponsorship salesperson, Sylvia Allen, the book takes you through the money soliciting/sales process, step by step. Discover how to maximize your selling time while ensuring that you deliver 150% to your sponsors. The book is a staple with colleges teaching event marketing and management. Make it a staple on your bookshelf too.
Helping You Win The Corporate Sponsorship You Want
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Author : Kim Harrison
language : en
Publisher:
Release Date : 2019-09-11
Helping You Win The Corporate Sponsorship You Want written by Kim Harrison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-11 with categories.
This portfolio of 10, easy-to-understand articles written by Kim J. Harrison, Principal of Cutting Edge PR, provides you with valuable insights into how to create winning sponsorship proposals. Content is based on Kim's 3 decades in representing corporate sponsors and as a consultant seeking sponsorship for clients. Take advantage of Kim's wide-ranging experience. He's even been quoted by the New York Times! These articles add further depth to the content of Kim's Kindle book, "How to win the corporate sponsorship you want!"CONTENT OF ARTICLES1. The approach you need to make a winning sponsorship proposal2. Spread your sponsorship net more widely3. Focus on what you can do for a potential sponsor rather than what they can give you4. Many benefits you can offer sponsors5. How to calculate sponsorship fees6. How you can use leverage to increase your sponsorship value7. How to negotiate sponsorship from a weak position8. Meeting with a potential sponsor for the first time9. What to do when your sponsorship proposal is rejected10. When 'sponsorship' isn't sponsorship at all
Secrets And Techniques Of Sponsorship Marketing Second Edition
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Author : James M. Personius
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-06-27
Secrets And Techniques Of Sponsorship Marketing Second Edition written by James M. Personius and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-27 with categories.
The new second edition, with new chapters, content, examples, and graphics! Personius begins with a simple premise: if you are not selling what sponsors want to buy, then you have a problem. Good sponsorships must benefit the sponsors, the associations, and the members/attendees. Personius presents a step-by-step, easy-to-read, easy-to-understand method of identifying the inherent value of your association and event. Then, identifying and presenting solutions to potential partnering organizations. Personius explains what sponsors want to buy and why; then how to align your association's offerings with those needs. Personius reveals techniques to help your organization identify potential sponsors and how to meet the right people on the inside.
The Sponsor Effect
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Author : Sylvia Ann Hewlett
language : en
Publisher: Harvard Business Press
Release Date : 2019-05-28
The Sponsor Effect written by Sylvia Ann Hewlett and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-28 with Business & Economics categories.
Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.