Writing Effectively In Print And On The Web

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Writing Effectively In Print And On The Web

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Author : Rebecca Blakiston
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2017-01-05

Writing Effectively In Print And On The Web written by Rebecca Blakiston and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-05 with Language Arts & Disciplines categories.

The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messagesSimplify your writing so that it is succinct and understandableStructure your written content so that it is most usable and accessible to your audienceApproach different forms of writing in a way that is most effective to getting your message acrossEstablish a voice and tone that reflects the identity of your organization and yourself as a professionalThe book covers writing for both print and Web-based publications and is aimed at all types of libraries.

How To Write And Get Published

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Author : Tammy Ivins
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2019-04-22

How To Write And Get Published written by Tammy Ivins and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-22 with Language Arts & Disciplines categories.

This book will get librarians writing by dispelling the mythos surrounding “scholarly writing” by providing practical tools and advice. Though the authors have extensive experience as scholars, this book is written in a friendly, approachable, non-intimating manner.

Writing For Multimedia And The Web

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Author : Timothy Garrand
language : en
Publisher: CRC Press
Release Date : 2020-10-14

Writing For Multimedia And The Web written by Timothy Garrand and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-14 with Art categories.

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers

Understanding Digital Marketing

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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-11-03

Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-03 with Business & Economics categories.

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Digital Marketing Expert Diploma Master S Level City Of London College Of Economics 10 Months 100 Online Self Paced

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Author : City of London College of Economics
language : en
Publisher: City of London College of Economics
Release Date :

Digital Marketing Expert Diploma Master S Level City Of London College Of Economics 10 Months 100 Online Self Paced written by City of London College of Economics and has been published by City of London College of Economics this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.

Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

The Everything Guide To Writing Copy

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Author : Steve Slaunwhite
language : en
Publisher: Simon and Schuster
Release Date : 2007-06-14

The Everything Guide To Writing Copy written by Steve Slaunwhite and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-14 with Business & Economics categories.

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Directory Of Distance Learning Opportunities

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Author : Modoc Press, Inc.
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2003-02-28

Directory Of Distance Learning Opportunities written by Modoc Press, Inc. and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-28 with Education categories.

This book provides an overview of current K-12 courses and programs offered in the United States as correspondence study, or via such electronic delivery systems as satellite, cable, or the Internet. The Directory includes over 6,000 courses offered by 154 institutions or distance learning consortium members. Following an introduction that describes existing practices and delivery methods, the Directory offers three indexes: • Subject Index of Courses Offered, by Level • Course Level Index • Geographic Index All information was supplied by the institutions. Entries include current contact information, a description of the institution and the courses offered, grade level and admission information, tuition and fee information, enrollment periods, delivery information, equipment requirements, credit and grading information, library services, and accreditation.

Oxford Guide To Effective Writing And Speaking

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Author : John Seely
language : en
Publisher: Oxford University Press
Release Date : 2013-10-10

Oxford Guide To Effective Writing And Speaking written by John Seely and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-10 with Education categories.

John Seely's guide to writing and speaking is aimed at the general reader and post-16-year-old students who want to improve both their written and spoken communication skills.

Effective Writing Skills For Public Relations

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Author : John Foster
language : en
Publisher: Kogan Page Publishers
Release Date : 2008-06-03

Effective Writing Skills For Public Relations written by John Foster and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-03 with Business & Economics categories.

Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

Writing For The Web

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Author : Lynda Felder
language : en
Publisher: New Riders
Release Date : 2012

Writing For The Web written by Lynda Felder and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.