Can Integrated Titles Improve The Viewing Experience
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Can Integrated Titles Improve The Viewing Experience
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Author : Wendy Fox
language : en
Publisher: Saint Philip Street Press
Release Date : 2020-10-09
Can Integrated Titles Improve The Viewing Experience written by Wendy Fox and has been published by Saint Philip Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-09 with categories.
Historically a dubbing country, Germany is not well-known for subtitled productions. But while dubbing is predominant in Germany, more and more German viewers prefer original and subtitled versions of their favourite shows and films. Conventional subtitling, however, can be seen as a strong intrusion into the original image that can not only disrupt but also destroy the director's intended shot composition and focus points. Long eye movements between focus points and subtitles decrease the viewer's information intake, and especially German audiences, who are often not used to subtitles, seem to prefer to wait for the next subtitle instead of looking back up again. Furthermore, not only the placement, but also the overall design of conventional subtitles can disturb the image composition - for instance titles with a weak contrast, inappropriate typeface or irritating colour system. So should it not, despite the translation process, be possible to preserve both image and sound as far as possible? Especially given today's numerous artistic and technical possibilities and the huge amount of work that goes into the visual aspects of a film, taking into account not only special effects, but also typefaces, opening credits and text-image compositions. A further development of existing subtitling guidelines would not only express respect towards the original film version but also the translator's work. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.
Can Integrated Titles Improve The Viewing Experience
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Author : Wendy Fox
language : en
Publisher: Language Science Press
Release Date :
Can Integrated Titles Improve The Viewing Experience written by Wendy Fox and has been published by Language Science Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Historically a dubbing country, Germany is not well-known for subtitled productions. But while dubbing is predominant in Germany, more and more German viewers prefer original and subtitled versions of their favourite shows and films. Conventional subtitling, however, can be seen as a strong intrusion into the original image that can not only disrupt but also destroy the director’s intended shot composition and focus points. Long eye movements between focus points and subtitles decrease the viewer’s information intake, and especially German audiences, who are often not used to subtitles, seem to prefer to wait for the next subtitle instead of looking back up again. Furthermore, not only the placement, but also the overall design of conventional subtitles can disturb the image composition – for instance titles with a weak contrast, inappropriate typeface or irritating colour system. So should it not, despite the translation process, be possible to preserve both image and sound as far as possible? Especially given today’s numerous artistic and technical possibilities and the huge amount of work that goes into the visual aspects of a film, taking into account not only special effects, but also typefaces, opening credits and text-image compositions. A further development of existing subtitling guidelines would not only express respect towards the original film version but also the translator’s work. The presented study shows how integrated titles can increase information intake while maintaining the intended image composition and focus points as well as the aesthetics of the shot compositions. During a three-stage experiment, the specifically for this purpose created integrated titles in the documentary “Joining the Dots” by director Pablo Romero-Fresco were analysed with the help of eye movement data from more than 45 participants. Titles were placed based on the gaze behaviour of English native speakers and then rated by German viewers dependant on a German translation. The results show that a reduction of the distance between intended focus points and titles allow the viewers more time to explore the image and connect the titles to the plot. The integrated titles were rated as more aesthetically pleasing and reading durations were shorter than with conventional subtitles. Based on the analysis of graphic design and filmmaking rules as well as conventional subtitling standards, a first workflow and set of placement strategies for integrated titles were created in order to allow a more respectful handling of film material as well as the preservation of the original image composition and typographic film identity.
Can Integrated Titles Improve The Viewing Experience Investigating The Impact Of Subtitling On The Reception And Enjoyment Of Film Using Eye Tracking And Questionnaire Data Investigating The Impact Of Subtitling On The Reception And Enjoyment Of Film Using Eye Tracking And Questionnaire Data
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Author : Wendy Fox
language : en
Publisher:
Release Date : 2018-03-03
Can Integrated Titles Improve The Viewing Experience Investigating The Impact Of Subtitling On The Reception And Enjoyment Of Film Using Eye Tracking And Questionnaire Data Investigating The Impact Of Subtitling On The Reception And Enjoyment Of Film Using Eye Tracking And Questionnaire Data written by Wendy Fox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-03 with categories.
Historically a dubbing country, Germany is not well-known for subtitled productions. But while dubbing is predominant in Germany, more and more German viewers prefer original and subtitled versions of their favourite shows and films. Conventional subtitling, however, can be seen as a strong intrusion into the original image that can not only disrupt but also destroy the director's intended shot composition and focus points. Long eye movements between focus points and subtitles decrease the viewer's information intake, and especially German audiences, who are often not used to subtitles, seem to prefer to wait for the next subtitle instead of looking back up again. Furthermore, not only the placement, but also the overall design of conventional subtitles can disturb the image composition - for instance titles with a weak contrast, inappropriate typeface or irritating colour system. So should it not, despite the translation process, be possible to preserve both image and sound as far as possible? Especially given today's numerous artistic and technical possibilities and the huge amount of work that goes into the visual aspects of a film, taking into account not only special effects, but also typefaces, opening credits and text-image compositions. A further development of existing subtitling guidelines would not only express respect towards the original film version but also the translator's work. The presented study shows how integrated titles can increase information intake while maintaining the intended image composition and focus points as well as the aesthetics of the shot compositions. During a three-stage experiment, the specifically for this purpose created integrated titles in the documentary "Joining the Dots" by director Pablo Romero-Fresco were analysed with the help of eye movement data from more than 45 participants. Titles were placed based on the gaze behaviour of English native speakers and then rated by German viewers dependant on a German translati
Accessible Filmmaking
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Author : Pablo Romero-Fresco
language : en
Publisher: Routledge
Release Date : 2019-05-01
Accessible Filmmaking written by Pablo Romero-Fresco and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-01 with Art categories.
Translation, accessibility and the viewing experience of foreign, deaf and blind audiences has long been a neglected area of research within film studies. The same applies to the film industry, where current distribution strategies and exhibition platforms severely underestimate the audience that exists for foreign and accessible cinema. Translated and accessible versions are usually produced with limited time, for little remuneration, and traditionally involving zero contact with the creative team. Against this background, this book presents accessible filmmaking as an alternative approach, integrating translation and accessibility into the filmmaking process through collaboration between translators and filmmakers. The book introduces a wide notion of media accessibility and the concepts of the global version, the dubbing effect and subtitling blindness. It presents scientific evidence showing how translation and accessibility can impact the nature and reception of a film by foreign and sensory-impaired audiences, often changing the film in a way that filmmakers are not always aware of. The book includes clips from the award-winning film Notes on Blindness on the Routledge Translation Studies Portal, testimonies from filmmakers who have adopted this approach, and a presentation of the accessible filmmaking workflow and a new professional figure: the director of accessibility and translation. This is an essential resource for advanced students and scholars working in film, audiovisual translation and media accessibility, as well as for those (accessible) filmmakers who are not only concerned about their original viewers, but also about those of the foreign and accessible versions of their films, who are often left behind.
Seeing Into Screens
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Author : Tessa Dwyer
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-01-25
Seeing Into Screens written by Tessa Dwyer and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-25 with Performing Arts categories.
Seeing into Screens: Eye Tracking and the Moving Image is the first dedicated anthology that explores vision and perception as it materializes as viewers watch screen content. While nearly all moving image research either 'imagines' how its audience responds to the screen, or focuses upon external responses, this collection utilizes the data produced from eye tracking technology to assess seeing and knowing, gazing and perceiving. The editors divide their collection into the following four sections: eye tracking performance, which addresses the ways viewers respond to screen genre, actor and star, auteur, and cinematography; eye tracking aesthetics which explores the way viewers gaze upon colour, light, movement, and space; eye tracking inscription, which examines the way the viewer responds to subtitles, translation, and written information found in the screen world; and eye tracking augmentation which examines the role of simulation, mediation, and technological intervention in the way viewers engage with screen content. At a time when the nature of viewing the screen is extending and diversifying across different platforms and exhibitions, Seeing into Screens is a timely exploration of how viewers watch the screen.
Eyetracking And Applied Linguistics
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Author : Silvia Hansen-Schirra
language : en
Publisher: Language Science Press
Release Date : 2016-11-25
Eyetracking And Applied Linguistics written by Silvia Hansen-Schirra and has been published by Language Science Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-25 with Applied linguistics categories.
Eyetracking has become a powerful tool in scientific research and has finally found its way into disciplines such as applied linguistics and translation studies, paving the way for new insights and challenges in these fields. The aim of the first International Conference on Eyetracking and Applied Linguistics (ICEAL) was to bring together researchers who use eyetracking to empirically answer their research questions. It was intended to bridge the gaps between applied linguistics, translation studies, cognitive science and computational linguistics on the one hand and to further encourage innovative research methodologies and data triangulation on the other hand. These challenges are also addressed in this proceedings volume: While the studies described in the volume deal with a wide range of topics, they all agree on eyetracking as an appropriate methodology in empirical research.
Translation Interpreting Cognition
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Author : Tra&Co Group
language : en
Publisher: BoD – Books on Demand
Release Date : 2021-04-12
Translation Interpreting Cognition written by Tra&Co Group and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-12 with Language Arts & Disciplines categories.
Cognitive aspects of the translation process have become central in Translation and Interpreting Studies in recent years, further establishing the field of Cognitive Translatology. Empirical and interdisciplinary studies investigating translation and interpreting processes promise a hitherto unprecedented predictive and explanatory power. This collection contains such studies which observe behaviour during translation and interpreting. The contributions cover a vast area and investigate behaviour during translation and interpreting – with a focus on training of future professionals, on language processing more generally, on the role of technology in the practice of translation and interpreting, on translation of multimodal media texts, on aspects of ergonomics and usability, on emotions, self-concept and psychological factors, and finally also on revision and post-editing. For the present publication, we selected a number of contributions presented at the Second International Congress on Translation, Interpreting and Cognition hosted by the Tra&Co Lab at the Johannes Gutenberg University of Mainz.
The Routledge Handbook Of Translation And Media
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Author : Esperança Bielsa
language : en
Publisher: Routledge
Release Date : 2021-12-24
The Routledge Handbook Of Translation And Media written by Esperança Bielsa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-24 with Language Arts & Disciplines categories.
The Routledge Handbook of Translation and Media provides the first comprehensive account of the role of translation in the media, which has become a thriving area of research in recent decades. It offers theoretical and methodological perspectives on translation and media in the digital age, as well as analyses of a wide diversity of media contexts and translation forms. Divided into four parts with an editor introduction, the 33 chapters are written by leading international experts and provide a critical survey of each area with suggestions for further reading. The Handbook aims to showcase innovative approaches and developments, bridging the gap between currently separate disciplinary subfields and pointing to potential synergies and broad research topics and issues. With a broad-ranging, critical and interdisciplinary perspective, this Handbook is an indispensable resource for all students and researchers of translation studies, audiovisual translation, journalism studies, film studies and media studies.
Empirical Studies In Translation And Discourse
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Author : Mario Bisiada
language : en
Publisher: Language Science Press
Release Date : 2021
Empirical Studies In Translation And Discourse written by Mario Bisiada and has been published by Language Science Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Language Arts & Disciplines categories.
The present volume seeks to contribute some studies to the subfield of Empirical Translation Studies and thus aid in extending its reach within the field of translation studies and thus in making our discipline more rigorous and fostering a reproducible research culture. The Translation in Transition conference series, across its editions in Copenhagen (2013), Germersheim (2015) and Ghent (2017), has been a major meeting point for scholars working with these aims in mind, and the conference in Barcelona (2019) has continued this tradition of expanding the sub-field of empirical translation studies to other paradigms within translation studies. This book is a collection of selected papers presented at that fourth Translation in Transition conference, held at the Universitat Pompeu Fabra in Barcelona on 19–20 September 2019.
Reception Studies And Audiovisual Translation
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Author : Elena Di Giovanni
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-06-15
Reception Studies And Audiovisual Translation written by Elena Di Giovanni and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-15 with Language Arts & Disciplines categories.
The coming of age of audiovisual translation studies has brought about a much-needed surge of studies focusing on the audience, their comprehension, appreciation or rejection of what reaches them through the medium of translation. Although complex to perform, studies on the reception of translated audiovisual texts offer a uniquely thorough picture of the life and afterlife of these texts. This volume provides a detailed and comprehensive overview of reception studies related to audiovisual translation and accessibility, from a diachronic and synchronic perspective. Focusing on all audiovisual translation techniques and encompassing theoretical and methodological approaches from translation, media and film studies, it aims to become a reference for students and scholars across these fields.