Customer Knowledge Management People Processes And Technology
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Customer Knowledge Management People Processes And Technology
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Author : Al-Shammari, Minwir
language : en
Publisher: IGI Global
Release Date : 2009-03-31
Customer Knowledge Management People Processes And Technology written by Al-Shammari, Minwir and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-31 with Computers categories.
"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
Customer Knowledge Management
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Author : Minwir Al-Shammari
language : en
Publisher: IGI Global Snippet
Release Date : 2009
Customer Knowledge Management written by Minwir Al-Shammari and has been published by IGI Global Snippet this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Provides coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
Customer Knowledge Management
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Author : Silvio Wilde
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-01-04
Customer Knowledge Management written by Silvio Wilde and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-04 with Business & Economics categories.
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.
Encyclopedia Of Knowledge Management
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Author : Schwartz, David
language : en
Publisher: IGI Global
Release Date : 2005-09-30
Encyclopedia Of Knowledge Management written by Schwartz, David and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-30 with Education categories.
"This encyclopedia is a research reference work documenting the past, present, and possible future directions of knowledge management"--Provided by publisher.
Recent Trends In Data Science And Soft Computing
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Author : Faisal Saeed
language : en
Publisher: Springer
Release Date : 2018-09-08
Recent Trends In Data Science And Soft Computing written by Faisal Saeed and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-08 with Technology & Engineering categories.
This book presents the proceedings of the 3rd International Conference of Reliable Information and Communication Technology 2018 (IRICT 2018), which was held in Kuala Lumpur, Malaysia, on July 23–24, 2018. The main theme of the conference was “Data Science, AI and IoT Trends for the Fourth Industrial Revolution.” A total of 158 papers were submitted to the conference, of which 103 were accepted and considered for publication in this book. Several hot research topics are covered, including Advances in Data Science and Big Data Analytics, Artificial Intelligence and Soft Computing, Business Intelligence, Internet of Things (IoT) Technologies and Applications, Intelligent Communication Systems, Advances in Computer Vision, Health Informatics, Reliable Cloud Computing Environments, Recent Trends in Knowledge Management, Security Issues in the Cyber World, and Advances in Information Systems Research, Theories and Methods.
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Customer Centric Marketing Strategies Tools For Building Organizational Performance
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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2012-11-30
Customer Centric Marketing Strategies Tools For Building Organizational Performance written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-30 with Business & Economics categories.
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Handbook Of Research On Managing And Influencing Consumer Behavior
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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2014-10-31
Handbook Of Research On Managing And Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Business & Economics categories.
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Research In Systems Analysis And Design Models And Methods
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Author : Stanisław Wrycza
language : en
Publisher: Springer
Release Date : 2011-11-29
Research In Systems Analysis And Design Models And Methods written by Stanisław Wrycza and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-29 with Business & Economics categories.
This book constitutes the proceedings of the 4th EuroSymposium on Systems Analysis and Design, SIGSAND/PLAIS 2011, held in Gdańsk, Poland, in September 2011. The objective of this symposium is to promote and develop high-quality research on all issues related to systems analysis and design (SAND). It provides a forum for SAND researchers and practitioners in Europe and beyond to interact, collaborate, and develop their field. The 9 papers were carefully reviewed and selected from 20 submissions. An additional revision took place after the conference to incorporate discussion results from the presentation. The contributions are organized into topical sections on business process modeling, integrated systems development, and software development.
7th International Conference On Knowledge Management In Organizations Service And Cloud Computing
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Author : Lorna Uden
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-07-18
7th International Conference On Knowledge Management In Organizations Service And Cloud Computing written by Lorna Uden and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-18 with Technology & Engineering categories.
The seventh International Conference on Knowledge Management in Organizations (KMO) brings together researchers and developers from industry and the academic world to report on the latest scientific and technical advances on knowledge management in organisations. KMO 2012 provides an international forum for authors to present and discuss research focused on the role of knowledge management for innovative services in industries, to shed light on recent advances in cloud computing for KM as well as to identify future directions for researching the role of knowledge management in service innovation and how cloud computing can be used to address many of the issues currently facing KM in academia and industrial sectors. The conference took place at Salamanca in Spain on the 11th-13th July in 2012.