Digital Sales Transformation In A Customer First World
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Digital Sales Transformation In A Customer First World
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Author : Donal Daly
language : en
Publisher:
Release Date : 2017
Digital Sales Transformation In A Customer First World written by Donal Daly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Digital Sales Transformation In A Customer First World
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Author : Donal Daly
language : en
Publisher:
Release Date : 2017
Digital Sales Transformation In A Customer First World written by Donal Daly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic commerce categories.
Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally advanced customers is this book's core theme.
Digital Transformation In Sales
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Author : Livia Rainsberger
language : en
Publisher: Springer Nature
Release Date : 2023-01-01
Digital Transformation In Sales written by Livia Rainsberger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-01 with Business & Economics categories.
This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questions and shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.
The Definitive Guide To B2b Digital Transformation
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Author : Fred Geyer
language : en
Publisher: Frederick Geyer
Release Date : 2020-05-26
The Definitive Guide To B2b Digital Transformation written by Fred Geyer and has been published by Frederick Geyer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-26 with Business & Economics categories.
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
Digital Customer Service
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Author : Rick DeLisi
language : en
Publisher: John Wiley & Sons
Release Date : 2021-09-01
Digital Customer Service written by Rick DeLisi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-01 with Business & Economics categories.
Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions seamless and effortless by creating experiences that occur entirely on a customer's own screen, even in situations where it is preferable to speak to an agent. Digital Customer Service: Transforming Customer Experience for an On-Screen World traces the evolution of customer service—as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world. Written for Customer Service and Customer Experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders balance three critical priorities: Creating an excellent experience for customers that increases customer loyalty and profitability Driving down the cost of Customer Service/Support interactions, while increasing revenue through Sales interactions Moving quickly toward the goal of "digital transformation" We have discovered—in our research and our first-hand experience—that when companies commit to achieving true Digital Customer Service, they can make significant progress toward all three of these goals at once. Digital Customer Service provides the roadmap for how your company can get there. And when you do, who wins? EVERYONE.
Leading Digital
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Author : George Westerman
language : en
Publisher: Harvard Business Review Press
Release Date : 2014-09-23
Leading Digital written by George Westerman and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-23 with Business & Economics categories.
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Digital Transformation In Sales
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Author : Livia Rainsberger
language : en
Publisher:
Release Date : 2023
Digital Transformation In Sales written by Livia Rainsberger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art technologies and digital sales tools and creates an understanding of what the digital transformation of sales is really about: Its primary driver is the modern customer, and he must always be kept in mind digitalization entire sales strategy. The sole use of technologies and the pure digitalization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What can chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by technology? The author provides answers to these and many other questions and shows how sales organizations can make themselves fit for the future. With practical tips and numerous implementation aids. Contents Insights Understanding Digital Transformation: customers, market and technology as drivers The 7W strategy for the digital transformation of sales: conception and implementation The technology perspective: tool categories, functionality and relevance for the sales strategy The sales process perspective: tools and their potential for sales performance mangement and efficiency The author Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the digital transformation of sales organizations. Her book "AI - the new intelligence in sales" has also been published by Springer Gabler. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
When Digital Becomes Human
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Author : Steven Van Belleghem
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-04-03
When Digital Becomes Human written by Steven Van Belleghem and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-03 with Business & Economics categories.
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Practical Digital Transformation Guide
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Author : Ziad El Batal
language : en
Publisher:
Release Date : 2020-05-21
Practical Digital Transformation Guide written by Ziad El Batal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with categories.
The world after COVID-19 is different, and we need to re-assess, how to make the best out of it! Millions of businesses around the globe have been closing, laying-off employees, or slashing salaries. The author wanted to support suffering managers and business owners to be able to turn the current challenges into an opportunity, by quickly transforming their businesses to be customer-centric, digital, and profitable. This book elaborates on the WHY and HOW, based on first-hand years of experience, as well as proven-track of successful results. The book answers basic typical questions, such as "what is a customer service?", "what is customer experience"?, "how to drive an effective digital transformation strategy?", but it also covers the advanced data analytics / Big Data, Robotics, and artificial intelligence (AI) as well as the UX / UI best practices, for efficient design and implementation. It also touches on the promotion of the digital channels and the latest customer engagement trends, to ensure business growth and sustainability. We can only improve what we can measure! Thus, tracking the related performance was described, in addition to the multiple challenges that could be faced during the implementation, and how those can be overcome. The book provides a very useful comprehensive overview of all key aspects, that you need to have as a checklist to plan and conduct the required transformation of your institution. It demonstrates as well the individual impact of each element on the revenue, cost, and profit. It is a perfect guide for customer experience manager, customer service manager, digital transformation leader, marketing and sales managers, but also for executives, business owners, or anyone looking for self-help to jump into those hot areas. We are aiming to be among the kindle best sellers in 2020, and the entire profit will be going to charity. Your support is much appreciated during this critical period.The author, Ziad El Batal, has an international strategy & management consulting background of over 20 years, with top-tier companies, incl. Booz Allen, Arthur D. Little, and Peppers & Rogers Group. He supported 40+ organizations in the high-tech industry as well as the public sector, from the different continents. He also led the Customer Experience (CX) incl. related digitization of a large telecom operator for over 4 years. Following the exceptional realized financial and customer experience impact, he won numerous awards, such as The Inspiring Leader of The Year, Best CX Professional, Best App, Best Digital Team, Best Contact Center in the World, and Best Social Care in the World.
From Clicks To Clients
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Author : Matt Rutter
language : en
Publisher: Matt Rutter
Release Date : 2023-10-09
From Clicks To Clients written by Matt Rutter and has been published by Matt Rutter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-09 with Business & Economics categories.
From Clicks to Clients is your essential guide to conquering digital sales in today's dynamic landscape. Seasoned sales professional Matt Rutter shares expert insights, taking you on a transformative journey to harness the power of digital channels, build a compelling digital presence, supercharge your prospecting, and nurture meaningful customer relationships. This book isn't just for sales pros; its principles are applicable to anyone seeking meaningful connections and success in the digital age. With just 10 minutes a day, you'll master these strategies, amplify your connections, and elevate your sales. Don't miss this chance to adapt and thrive in the ever-changing world of digital sales. "How client’s buy has changed dramatically. Matt’s book is a perfect compliment to improving your sales strategies." — Bob Cagnazzi, CEO, Presidio "Digital selling is both the new "standard" and constantly evolving. This book will help you build a skillset to generate a modern sales process while also establishing a way to assure you stay up to date." — Adam Sockel, Content Marketing Lead, Orum