Fundamentals Of Marketing English Edition
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Fundamentals Of Marketing English Edition
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Author : Dr. Vidhu Grace Noel
language : en
Publisher: Thakur Publicatoin Private Limited
Release Date : 2023-03-03
Fundamentals Of Marketing English Edition written by Dr. Vidhu Grace Noel and has been published by Thakur Publicatoin Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-03 with Education categories.
Buy E-Book of Fundamentals of Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities
Fundamentals Of Marketing
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Author : Miguel Santesmases Mestre
language : en
Publisher:
Release Date : 2011
Fundamentals Of Marketing written by Miguel Santesmases Mestre and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Fundamentals Of Marketing 2e
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Author : Paul Baines
language : en
Publisher: Oxford University Press, USA
Release Date : 2021-01-12
Fundamentals Of Marketing 2e written by Paul Baines and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with categories.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Fundamentals Of Marketing
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Author : W. G. Leader
language : en
Publisher: Nelson Thornes
Release Date : 1994
Fundamentals Of Marketing written by W. G. Leader and has been published by Nelson Thornes this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Fundamentals Of Business Marketing Research
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Author : David Alan Reid
language : en
Publisher: Psychology Press
Release Date : 2004
Fundamentals Of Business Marketing Research written by David Alan Reid and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Industrial marketing categories.
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020
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Author : R.C. Agarwal
language : en
Publisher: SBPD Publishing House
Release Date : 2023-04-27
Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020 written by R.C. Agarwal and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-27 with Business & Economics categories.
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Fundamentals Of Marketing
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Author : William J. Stanton
language : en
Publisher: McGraw-Hill Companies
Release Date : 1993
Fundamentals Of Marketing written by William J. Stanton and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Routledge
Release Date : 2019-11-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Business & Economics categories.
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Fundamentals Of Marketing
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Author : William J. Stanton
language : en
Publisher: McGraw-Hill Companies
Release Date : 1984
Fundamentals Of Marketing written by William J. Stanton and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
The Fundamentals Of Marketing
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Author : Edward Russell
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02
The Fundamentals Of Marketing written by Edward Russell and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.