Il Marketing Etico Come Sviluppare Relazioni Di Fiducia E Realizzare Il Successo Finanziario E Personale Ebook Italiano Anteprima Gratis
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Il Marketing Etico Come Sviluppare Relazioni Di Fiducia E Realizzare Il Successo Finanziario E Personale Ebook Italiano Anteprima Gratis
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Author : IRENE FERRI
language : it
Publisher: Bruno Editore
Release Date : 2014-04-01
Il Marketing Etico Come Sviluppare Relazioni Di Fiducia E Realizzare Il Successo Finanziario E Personale Ebook Italiano Anteprima Gratis written by IRENE FERRI and has been published by Bruno Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-01 with Business & Economics categories.
Programma di Il Marketing Etico Come Sviluppare Relazioni di Fiducia e Realizzare il Successo Finanziario e Personale COS'E' IL MARKETING ETICO Come comunicare efficacemente grazie alle strategie di caring. Qual è la chiave dell'eccellenza e cosa fa davvero la differenza tra un successo e un fallimento. Quali sono i principi e le tecniche di persuasione che hanno dominato la scena pubblicitaria sino ad oggi. In cosa è cambiato il rapporto che le aziende hanno con i consumatori dopo l'avvento dei social. COME COMUNICARE PER COSTRUIRE UNA RELAZIONE ETICA Come stilare un piano marketing basato sulla fidelizzazione per l'avvio di una start-up. L'importanza delle parole nella comunicazione: come usarle per costruire relazioni di fiducia. Come costruirsi una buona reputazione, elemento chiave per ottenere la fiducia del cliente. I PRINCIPI DEL MARKETING ETICO I 5 modi per essere un professionista etico. Come generare fiducia e istituire una vera e propria partnership con i tuoi clienti. Qual è la nuova pubblicità del marketing 3.0.
Marketing Relazionale Comprendere Gestire Fidelizzare I Tuoi Clienti Ebook Italiano Anteprima Gratis
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Author : Valter Romani
language : it
Publisher: Bruno Editore
Release Date : 2014-01-01
Marketing Relazionale Comprendere Gestire Fidelizzare I Tuoi Clienti Ebook Italiano Anteprima Gratis written by Valter Romani and has been published by Bruno Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Business & Economics categories.
Programma di Marketing Relazionale Comprendere, Gestire, Fidelizzare i Tuoi Clienti COME COMPRENDERE L'EVOLUZIONE DEL MARKETING Cosa vuol dire "fare marketing". Quali sono i soggetti coinvolti nel processo di marketing. Di quali equilibri devi tenere conto quando formuli un'offerta per avere successo. COME FORMARE I TUOI COLLABORATORI Capire quali sono i soggetti coinvolti nella relazione con il cliente. Lavorare a monte: la selezione del personale. Come devi relazionarti con i tuoi collaboratori e quali atteggiamenti devi aspettarti da loro. Quali conseguenze ha per la tua attività un cliente insoddisfatto. Come puoi fare la differenza nel tuo mercato di riferimento. COME PASSARE DALLA VISION AL CLIENTE Scoprire da chi e da cosa dipende la soddisfazione del cliente. Cosa occorre per impostare un management orientato al cliente. Come delegare in tutta sicurezza la gestione del cliente ai tuoi collaboratori. Capire come lavorare sulla crescita del tuo personale. COME COMPRENDERE I BISOGNI DEL CLIENTE Utilizzare il modello di Kano per individuare e gestire i bisogni del tuo cliente. Quale ruolo gioca la variabile "tempo" nella soddisfazione dei bisogni. Ottenere le informazioni necessarie dai tuoi clienti in modo trasparente e senza spendere un patrimonio. Perché devi puntare sull'emozione per conquistare e fidelizzare i tuoi acquirenti. COME COSTRUIRE IL BRAND CON LA RELAZIONE Come scoprire e definire la propria identità aziendale. Cosa è il brand e quali sono i principi base sui quali deve essere costruito. Mettere in pratica alcuni spunti di marketing relazionale. COME OTTENERE LA FEDELTA' AL BRAND Capire perché i clienti non sono tutti uguali e su quali devi puntare. Quali sono gli obiettivi che devi porti nel vendere il tuo prodotto. Cosa devi sapere per avere clienti fedeli e soddisfatti. Conoscere le fasi di fidelizzazione per conseguire progressi. Capire l'importanza della fedeltà di comportamento e della fedeltà emotiva. COME REALIZZARE UN PROGRAMMA DI FIDELIZZAZIONE Imparare a gestire i diversi livelli di legame con il cliente. Scoprire il valore di una lista clienti e quali sono le sue potenzialità. Come gestire la fase promozionale nel migliore dei modi.
Corporate Identity
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Author : Wally Olins
language : en
Publisher: Thames & Hudson
Release Date : 1989-01-01
Corporate Identity written by Wally Olins and has been published by Thames & Hudson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01 with Corporate image categories.
Projective Identification And Psychotherapeutic Technique
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Author : Thomas H. Ogden
language : en
Publisher: Jason Aronson
Release Date : 1982
Projective Identification And Psychotherapeutic Technique written by Thomas H. Ogden and has been published by Jason Aronson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Psychology categories.
An examination of projective identification and its clinical uses from a Kleinian perspective. The author puts forward the hypothesis that identification is the patient's way of mastering significant trauma.
Mutualism
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Author : Sara Horowitz
language : en
Publisher: Random House
Release Date : 2021-02-16
Mutualism written by Sara Horowitz and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-16 with Business & Economics categories.
A profound look at the crisis of work and the collapse of the safety net, and a vision for a better way forward, rooted in America’s cooperative spirit, from the founder of the Freelancers Union “Read this essential book to see how we can and must build the future.”—Reid Hoffman, co-founder of Linkedin Mutualism: It’s not capitalism and it’s not socialism. It’s the future. The twentieth century changed every facet of life for American workers: how much they could expect to earn and what they had the right to demand. But by 2027, a majority of Americans—from low-wage service workers to white-collar professionals—won’t be traditional employees. Benefits like paid sick leave, pensions, 401(k)s, disability insurance, and health care will be nearly extinct. To meet the needs of this new generation of workers, the government has done almost nothing. In this book, labor lawyer, former chair of the board of the New York Federal Reserve, and MacArthur “genius” Sara Horowitz brings us a solution to the current crisis of work that’s rooted in the best of American traditions, which she calls mutualism. Horowitz shows how the future of our economic safety net rests on this approach and demonstrates how mutualist organizations have helped us solve common problems in the past and are now quietly driving rural and urban economies alike all over the world, inspired not by for-profit corporations but by labor unions and trade associations, religious organizations and mutual aid societies, and vital social movements from women’s suffrage to civil rights. Mutualism is for anyone who feels that the system is not working for them, and is looking for a new way to build collaboratively, create the new American social contract, and prosper in the twenty-first century.
Adaptive Control Of Bio Inspired Manufacturing Systems
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Author : Dunbing Tang
language : en
Publisher: Springer Nature
Release Date : 2020-02-27
Adaptive Control Of Bio Inspired Manufacturing Systems written by Dunbing Tang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-27 with Technology & Engineering categories.
This book introduces state-of-the-art models and methods based on the neuroendocrine-immune-inspired approaches in the field of manufacturing control systems. It develops various bio-inspired intelligent approaches for multiple applications in order to efficiently generate production plans and control solutions and agilely deal with the frequent unexpected disturbances at the shop floor level. It also provides an introduction to bio-inspired manufacturing systems with intelligent control structures and the latest technologies. Further, the book describes recent advances in the bio-inspired methodology for a high-level adaptability in manufacturing systems, including the bio-inspired control architecture and the implementation of intelligent and adaptive control approaches based on neuroendocrine-immune mechanisms and hormone-regulation principles. It offers a valuable resource for graduate students, researchers and engineers in the fields of production management, manufacturing system control and related areas. /div
The Crowdfunding Revolution How To Raise Venture Capital Using Social Media
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Author : Kevin Lawton
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-12-07
The Crowdfunding Revolution How To Raise Venture Capital Using Social Media written by Kevin Lawton and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-07 with Business & Economics categories.
THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS “The declaration of independence for our industry!” —MAT DELLORSO, WealthForge Inc. “The Crowdfunding Revolution should be on the mandatory reading list for everybody active in the industry or for everyone who’s planning to be.” —CROWDFUND NEWS “Kevin Lawton and Dan Marom have done a great job. . . . A must-read for everybody entering the field of crowdfunding!”—GIJSBERT KOREN, Smarter Money “We recommend this book highly to anyone who is fascinated by this new methodology for funding projects and endeavors. . . . A wonderful read.” —BRIAN MEECE, RocketHub “Read this book if you want to catch the next wave!” —FRED BRYANT, WealthForge Inc. “A must-read for anyone interested in the early stage funding process.” —MANDAR KULKARNI, pluggd.in “The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.” —BUSINESS2COMMUNITY “The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.” —SMALL BUSINESS TRENDS YOUR POOL OF INVESTORS JUST INCREASED BY 2 BILLION . . . Since the day the first human being approached a prospective investor, the province of capital allocation has been controlled by a small and entrenched minority. All this has changed. Now, the power of the Internet—particularly social media—enables anyone to connect with more investors in less time than it used to take to connect with one. The investing pool is open, everyone is in—and The Crowdfunding Revolution shows how to get to the forefront of the new world of venture financing. This groundbreaking guide explains how the explosive growth of connectivity is obviating human-to-human networks and centralized planning of capital allocation—and describes how crowdfunding can be used to tap into a “collective intelligence” for far superior results. Providing a wealth of information that will make your crowdfunding efforts more efficient and productive, the book is organized into three thematic sections: THE ROAD HERE: A thorough overview of what crowdfunding is—and how and why this radical new approach is replacing traditional means of venture financing THE CROWDFUNDING CAMPAIGN: Proven methods for marketing to the crowd, setting clear objectives, building a crowdfunding team, and communicating in a way that inspires action THE ROAD AHEAD: The crowdfunding ecosystem, intellectual property issues, mining collective IQ, new investment models, and regulations More than 2 billion people globally are now active online—and that number is guaranteed to grow at an extraordinary rate. The Crowdfunding Revolution explains all the ins and outs of raising investment capital by using social media and new technologies to draw small sums of money from an almost countless number of sources. Organic. Transparent. Decentralized. This is crowdfunding. This is the future. Read The Crowdfunding Revolution and become the first expert in your crowd on this radical new approach poised to supplant age-old venture financing methods.
Introduction To Digital Media
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Author : Alessandro Delfanti
language : en
Publisher: John Wiley & Sons
Release Date : 2019-02-06
Introduction To Digital Media written by Alessandro Delfanti and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-06 with Social Science categories.
New and updated English translation of the highly successful book on digital media This book introduces readers to the vast and rich world of digital media. It provides a strong starting point for understanding digital media’s social and political significance to our culture and the culture of others—drawing on an emergent and increasingly rich set of empirical and theoretical studies on the role and development of digital media in contemporary societies. Touching on the core points behind the discipline, the book addresses a wide range of topics, including media economics, online cooperation, open source, social media, software production, globalization, brands, marketing, the cultural industry, labor, and consumption. Presented in six sections—Media and Digital Technologies; The Information Society; Cultures and Identities; Digital Collaboration; Public Sphere and Power; Digital Economies—the book offers in-depth chapter coverage of new and old media; network infrastructure; networked economy and globalization; the history of information technologies; the evolution of networks; sociality and digital media; media and identity; collaborative media; open source and innovation; politics and democracy; social movements; surveillance and control; digital capitalism; global inequalities and development; and more. Delivers a reliable, compact and quick introduction to the core issues analyzed by digital culture studies and sociology of information societies Interweaves main topics and theories with several examples and up-to-date case studies, often linked to our everyday lives on the internet, as well as suggestions for further readings Anchors examples to discussions of the main sociological, political, and anthropological theoretical approaches at stake to help students make sense of the changes brought about by digital media Uses critical sociological and political theory alongside every day examples to discuss concepts such as online sociality, digital labor, digital value creation, and the reputation economy Clear and concise throughout, Introduction to Digital Media is an excellent primer for those teaching and studying digital culture and media.
Genesis
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Author : Guido Tonelli
language : en
Publisher: Farrar, Straus and Giroux
Release Date : 2021-04-13
Genesis written by Guido Tonelli and has been published by Farrar, Straus and Giroux this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-13 with Science categories.
A breakout bestseller in Italy, now available for American readers for the first time, Genesis: The Story of How Everything Began is a short, humanistic tour of the origins of the universe, earth, and life—drawing on the latest discoveries in physics to explain the seven most significant moments in the creation of the cosmos. Curiosity and wonderment about the origins of the universe are at the heart of our experience of the world. From Hesiod’s Chaos, described in his poem about the origins of the Greek gods, Theogony, to today’s mind-bending theories of the multiverse, humans have been consumed by the relentless pursuit of an answer to one awe inspiring question: What exactly happened during those first moments? Guido Tonelli, the acclaimed, award-winning particle physicist and a central figure in the discovery of the Higgs boson (the “God particle”), reveals the extraordinary story of our genesis—from the origins of the universe, to the emergence of life on Earth, to the birth of human language with its power to describe the world. Evoking the seven days of biblical creation, Tonelli takes us on a brisk, lively tour through the evolution of our cosmos and considers the incredible challenges scientists face in exploring its mysteries. Genesis both explains the fundamental physics of our universe and marvels at the profound wonder of our existence.
The Simple Truths Of Service
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Author : Ken Blanchard
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2017-02-07
The Simple Truths Of Service written by Ken Blanchard and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-07 with Business & Economics categories.
From the New York Times Bestselling author of The One Minute Manager Your competitive edge in today's business environment is all about the power of loyalty. So if you want to succeed, it's time to think outside the box of traditional customer service. The Simple Truths of Service is an inspiring true story about Johnny, a very special young man whose creative choices will spark the way your company approaches their clients. By putting his own personal mark on each customer interaction, Johnny makes it clear that the bottom line of service is to lead with the heart. His story, along with many others, provide a tool kit for the success of your company. After reading this book, your service team will be bursting with new ways to stand out from the crowd and really make a difference.
