Making Your Website Work 100 Copy Design Tweaks For Smart Business Owners
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Making Your Website Work 100 Copy Design Tweaks For Smart Business Owners
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Author : Gill Andrews
language : en
Publisher: Gill Andrews
Release Date : 2019-11-08
Making Your Website Work 100 Copy Design Tweaks For Smart Business Owners written by Gill Andrews and has been published by Gill Andrews this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-08 with Business & Economics categories.
Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales. It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips. Among other things, you’ll learn: * How to spot (and fix) vague and self-centered copy * How to sound trustworthy even without testimonials * How to structure your homepage to make your message clear * Why you should delete your Testimonials and FAQ pages * Where to place call-to-action buttons to get more people to click * What design mistakes get in the way of your message WHO IS THIS BOOK FOR? This book is for you if you're: * A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message. * A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. * A web designer who wants to design not only pretty websites but also websites that convert. * A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.
Making Your Website Work
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Author : Gill Andrews
language : en
Publisher:
Release Date : 2019-11-08
Making Your Website Work written by Gill Andrews and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-08 with Internet marketing categories.
Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.
Making Your Website Work 2 100 More Copy Design Tweaks For Smart Business Owners
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Author : Gill Andrews
language : en
Publisher: Gill Andrews
Release Date : 2025-07-28
Making Your Website Work 2 100 More Copy Design Tweaks For Smart Business Owners written by Gill Andrews and has been published by Gill Andrews this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-28 with Business & Economics categories.
More actionable tips to help you build a website that actually works AI tools make it easier than ever to start writing. But it’s still your job as a smart business owner to understand what good copy and web design look like to make sure the words and layouts you end up with on your site will resonate with your prospects. This is the second book in the Making Your Website Work series, created after the first volume received tons of positive feedback from readers who called it "one of the most useful books" and "a trusted advisor" they kept coming back to. If you're looking to build a website that grows your business without getting a marketing degree or slogging through vague theoretic advice, you're in the right place. This book does NOT teach you every copywriting formula, make you memorize design rules, or ramble on about theory. Instead, it dives into real website problems that service providers—freelancers and big companies alike—actually face, and shows you how to fix them with practical tips. Among other things, you’ll learn: The #1 thing on your website you need to fix asap How to spot (and fix) a weak unique value proposition A 60-second change that turns your copy from "meh" to "wow" A fail-proof way to give your message a solid structure How to tell if your web page needs to be redesigned What readers say about "Making Your Website Work", vol. 1: ⭐⭐⭐⭐⭐ ~ "This is the first book I finish related to this topic. Totally worth it." ~ "I find myself going to the book like one would go to a trusted advisor. Do yourself a favor and get it." ~ "Very easy to read with lots of tips that you can apply immediately." ~ "Readable and extremely useful book for anyone doing their own website design and copy." ~ "If you’re looking to create or update your site, look no further, this book will make it very easy for you." Who is this book for? This book is NOT for you if: You sell products, not services. These tips are for service-provider websites: freelancers, consultancies, agencies, contractors, etc. Your website is already attracting a decent amount of leads. If that’s the case, a proper professional audit is the next best step. *** This book IS for you if you're: 1) A business owner who manages your own website. You'll learn to write more effective copy and avoid design choices that hurt your message. 2) A copywriter looking to sharpen your skills and protect your words from bad design. You’ll learn how to spot issues and make a solid case to clients and designers. 3) A web designer who wants to build sites that not only look good, but actually convert. 4) A business owner who is planning to get someone to create your website for them, be it a human copywriter, a web designer agency, or a generative AI tool like ChatGPT. You’ll learn how to spot ineffective copy and sloppy design and how to give your human and/or robot helper clear instructions to improve it so your website actually converts.
Bold Moves
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Author : Nataraja M
language : en
Publisher: Notion Press
Release Date : 2025-06-13
Bold Moves written by Nataraja M and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-13 with Business & Economics categories.
BOLD MOVES: Redefining Soft Skills for Gen Z and Beyond offers a crucial roadmap for navigating the complexities of the modern workplace. This book empowers professionals of all levels, particularly Gen Z entering the workforce, to master the essential "soft skills" that drive lasting success. Readers will discover how to: • Make Their Mark: Master digital communication, build a strong personal brand online, and use storytelling for influence. • Lead Effectively: Develop emotional intelligence and authentic leadership early, and foster collaboration in diverse and remote teams. • Build Resilience: Embrace adaptability, manage time effectively to overcome distractions, and redefine resilience to confidently navigate setbacks. Packed with practical tools and insights, "BOLD MOVES" highlights that these soft skills are essential for professional success, urging readers to step outside their comfort zones, connect authentically, and reach their full potential.
Making Websites Win
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Author : Karl Blanks
language : en
Publisher: Conversion Rate Experts
Release Date : 2017-10-23
Making Websites Win written by Karl Blanks and has been published by Conversion Rate Experts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with categories.
Web Copy That Sells
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Author : Maria Veloso
language : en
Publisher: AMACOM
Release Date : 2013-02-15
Web Copy That Sells written by Maria Veloso and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Visual Marketing
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Author : David Langton
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-02
Visual Marketing written by David Langton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-02 with Business & Economics categories.
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.
100 Things Every Designer Needs To Know About People
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Author : Susan Weinschenk
language : en
Publisher: Pearson Education
Release Date : 2011-04-14
100 Things Every Designer Needs To Know About People written by Susan Weinschenk and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-14 with Computers categories.
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Design For Hackers
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Author : David Kadavy
language : en
Publisher: John Wiley & Sons
Release Date : 2011-08-08
Design For Hackers written by David Kadavy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Computers categories.
Discover the techniques behind beautiful design by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work—and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design Illustrates cultural and contextual considerations in communicating to a specific audience Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind Dissects the elements of color, size, scale, proportion, medium, and form Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.
Don T Make Me Think
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Author : Steve Krug
language : en
Publisher: Pearson Education
Release Date : 2009-08-05
Don T Make Me Think written by Steve Krug and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-05 with Computers categories.
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards