Making Your Website Work 2 100 More Copy Design Tweaks For Smart Business Owners
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Making Your Website Work 2 100 More Copy Design Tweaks For Smart Business Owners
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Author : Gill Andrews
language : en
Publisher: Gill Andrews
Release Date : 2025-07-28
Making Your Website Work 2 100 More Copy Design Tweaks For Smart Business Owners written by Gill Andrews and has been published by Gill Andrews this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-28 with Business & Economics categories.
More actionable tips to help you build a website that actually works AI tools make it easier than ever to start writing. But it’s still your job as a smart business owner to understand what good copy and web design look like to make sure the words and layouts you end up with on your site will resonate with your prospects. This is the second book in the Making Your Website Work series, created after the first volume received tons of positive feedback from readers who called it "one of the most useful books" and "a trusted advisor" they kept coming back to. If you're looking to build a website that grows your business without getting a marketing degree or slogging through vague theoretic advice, you're in the right place. This book does NOT teach you every copywriting formula, make you memorize design rules, or ramble on about theory. Instead, it dives into real website problems that service providers—freelancers and big companies alike—actually face, and shows you how to fix them with practical tips. Among other things, you’ll learn: The #1 thing on your website you need to fix asap How to spot (and fix) a weak unique value proposition A 60-second change that turns your copy from "meh" to "wow" A fail-proof way to give your message a solid structure How to tell if your web page needs to be redesigned What readers say about "Making Your Website Work", vol. 1: ⭐⭐⭐⭐⭐ ~ "This is the first book I finish related to this topic. Totally worth it." ~ "I find myself going to the book like one would go to a trusted advisor. Do yourself a favor and get it." ~ "Very easy to read with lots of tips that you can apply immediately." ~ "Readable and extremely useful book for anyone doing their own website design and copy." ~ "If you’re looking to create or update your site, look no further, this book will make it very easy for you." Who is this book for? This book is NOT for you if: You sell products, not services. These tips are for service-provider websites: freelancers, consultancies, agencies, contractors, etc. Your website is already attracting a decent amount of leads. If that’s the case, a proper professional audit is the next best step. *** This book IS for you if you're: 1) A business owner who manages your own website. You'll learn to write more effective copy and avoid design choices that hurt your message. 2) A copywriter looking to sharpen your skills and protect your words from bad design. You’ll learn how to spot issues and make a solid case to clients and designers. 3) A web designer who wants to build sites that not only look good, but actually convert. 4) A business owner who is planning to get someone to create your website for them, be it a human copywriter, a web designer agency, or a generative AI tool like ChatGPT. You’ll learn how to spot ineffective copy and sloppy design and how to give your human and/or robot helper clear instructions to improve it so your website actually converts.
Making Your Website Work 100 Copy Design Tweaks For Smart Business Owners
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Author : Gill Andrews
language : en
Publisher: Gill Andrews
Release Date : 2019-11-08
Making Your Website Work 100 Copy Design Tweaks For Smart Business Owners written by Gill Andrews and has been published by Gill Andrews this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-08 with Business & Economics categories.
Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales. It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips. Among other things, you’ll learn: * How to spot (and fix) vague and self-centered copy * How to sound trustworthy even without testimonials * How to structure your homepage to make your message clear * Why you should delete your Testimonials and FAQ pages * Where to place call-to-action buttons to get more people to click * What design mistakes get in the way of your message WHO IS THIS BOOK FOR? This book is for you if you're: * A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message. * A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. * A web designer who wants to design not only pretty websites but also websites that convert. * A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.
Making Your Website Work
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Author : Gill Andrews
language : en
Publisher:
Release Date : 2019-11-08
Making Your Website Work written by Gill Andrews and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-08 with Internet marketing categories.
Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.
Making Websites Win
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Author : Karl Blanks
language : en
Publisher: Conversion Rate Experts
Release Date : 2017-10-23
Making Websites Win written by Karl Blanks and has been published by Conversion Rate Experts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with categories.
Backpacker
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Author :
language : en
Publisher:
Release Date : 2001-03
Backpacker written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03 with categories.
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Visual Marketing
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Author : David Langton
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-02
Visual Marketing written by David Langton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-02 with Business & Economics categories.
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.
Web Copy That Sells
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Author : Maria Veloso
language : en
Publisher: AMACOM
Release Date : 2013-02-15
Web Copy That Sells written by Maria Veloso and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Working Mother
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Author :
language : en
Publisher:
Release Date : 2002-10
Working Mother written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10 with categories.
The magazine that helps career moms balance their personal and professional lives.
Presentation Zen
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Author : Garr Reynolds
language : en
Publisher: Pearson Education
Release Date : 2009-04-15
Presentation Zen written by Garr Reynolds and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-15 with Business & Economics categories.
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Popular Science
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Author :
language : en
Publisher:
Release Date : 2005-09
Popular Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with categories.
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.