Multichannel Management
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Analysis Of Selected Aspects Of The Multi Channel Management And The International Distribution System
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Author : Mary Joy Fernandez
language : en
Publisher: diplom.de
Release Date : 2007-09-24
Analysis Of Selected Aspects Of The Multi Channel Management And The International Distribution System written by Mary Joy Fernandez and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-24 with Business & Economics categories.
Inhaltsangabe:Introduction: In the current time, there is no area in life that is not subject to change. Even within the distribution, changes have taken place in the course of the years. One significant factor of change in the distribution is the introduction of multiple distribution channels the multi-channel management. The term multi-channel is not new, but for all that it has gained of importance for companies. This statement is valid for companies in the national as well as in the international fields. It has, more or less, substituted the meaning of a single-channel distribution, which was more practiced in the past. Multi-channel management has become a significant issue when coming to the distribution of goods and the market development. Thereby, factors such as the attitude of the competition, the internal development of the company and especially the consumer behavior have determined the enhancement of its importance. Moreover, the development of information and communication technology has led to the introduction of new distribution channels, as e.g. the internet, next to the traditional channels which are the mail order business or the stationary distribution channels among others. The demand for companies offering different purchasing ways respectively channels has been increasing. The reason for this development is the fact that consumers have recognized the variety of ways they are able to choose in order to acquire a product. This involves that consumers set high value on the distribution channels offered by the companies. The increased consumer demand cannot be only noticed in Germany but also in the international context. As a consequence companies have been forced to modify their distribution strategies in order to be able to fulfill the consumer needs and thus assuring the customer retention further on. But the multi-channel distribution is not only a necessity. On the other hand it is linked with additional possibilities for companies. For instance, they can achieve cost advantages such as the increase of the total revenue. The management of parallel running channels is not as easy as one might think and in addition, a multi-channel management bears some risks. These two aspects lead to the necessity that the companies have to be engaged in the involvement of distribution channels, in the arrangement of the channel mix as well as in the coordination of the multi-channel system. It always has to be stressed that the [...]
Multichannel Management
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Author : Gottfried Gruber
language : en
Publisher: Peter Lang Pub Incorporated
Release Date : 2009
Multichannel Management written by Gottfried Gruber and has been published by Peter Lang Pub Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market.
Multi Channel Communications Und Marketing Management
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Author : Christin Emrich
language : de
Publisher: Springer-Verlag
Release Date : 2008-08-29
Multi Channel Communications Und Marketing Management written by Christin Emrich and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-29 with Business & Economics categories.
Christin Emrich zeigt, dass die Ganzheitlichkeit des Multi-Channel-Konzepts ein interdisziplinäres Communications-Management aus klassischen und neuen Medien (Web 1.0- und Web 2.0-Welt, M-Commerce) sowie Instrumentarien aus verschiedenen Bereichen wie Strategic Planning, Online-Marktforschung und E-Branding erfordert.
Multichannel Marketing
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Author : Akin Arikan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04
Multichannel Marketing written by Akin Arikan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Computers categories.
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
The Multichannel Challenge
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Author : Hugh Wilson
language : en
Publisher: Routledge
Release Date : 2008
The Multichannel Challenge written by Hugh Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.
Supply Chain Management In Multichannel And Omnichannel Retailing
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Author : Lisa Villing
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-11
Supply Chain Management In Multichannel And Omnichannel Retailing written by Lisa Villing and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.
Multi Channel Management
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Author : S. Naujoks
language : de
Publisher: GBI Genios Wirtschaftsdatenbank GmbH
Release Date : 2002-07-10
Multi Channel Management written by S. Naujoks and has been published by GBI Genios Wirtschaftsdatenbank GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-10 with Social Science categories.
Multi-Channel-Management bedeutet den gleichzeitigen Vertrieb von Produkten und Dienstleistung über verschiedene Vertriebskanäle, wobei neue Kanäle wie z. B. das Internet eine wichtige Rolle spielen. Multi-Channel-Strategien leiten sich ab aus gewandelten Kundenbedürfnissen und dem Streben der Unternehmen nach Umsatzwachstum durch neue Zielgruppen und Märkte. Erfolgreiches Multi-Channel-Management zeichnet sich durch eine konsequente Integration sämtlicher Vertriebswege aus, wobei sich die Integration dabei nicht nur auf eine einheitliche Kommunikation bezieht, sondern auch auf die Integration sämtlicher Kundendaten in eine einheitliche IT-Plattform.
Multichannel Order Management Complete Self Assessment Guide
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2017-09-10
Multichannel Order Management Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-10 with categories.
This exclusive Multichannel Order Management Self-Assessment will make you the accepted Multichannel Order Management domain Visionary by revealing just what you need to know to be fluent and ready for any Multichannel Order Management challenge. How do I reduce the effort in the Multichannel Order Management work to be done to get problems solved? How can I ensure that plans of action include every Multichannel Order Management task and that every Multichannel Order Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Multichannel Order Management opportunity costs are low? How can I deliver tailored Multichannel Order Management advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerardus Blokdyk. Blokdyk ensures all Multichannel Order Management essentials are covered, from every angle: the Multichannel Order Management Self-Assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Multichannel Order Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Multichannel Order Management practitioners. Their mastery, combined with the uncommon elegance of the Self-Assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Multichannel Order Management are maximized with professional results. Your purchase includes access to the $249 value Multichannel Order Management Self-Assessment Dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Multi Channel Strategies For Retail Financial Services
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Author : Patrick Dahmen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Multi Channel Strategies For Retail Financial Services written by Patrick Dahmen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
Multichannel Order Management Complete Self Assessment Guide
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Author : Gerardus Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-09-12
Multichannel Order Management Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-12 with categories.
This exclusive Multichannel Order Management Self-Assessment will make you the accepted Multichannel Order Management domain Visionary by revealing just what you need to know to be fluent and ready for any Multichannel Order Management challenge. How do I reduce the effort in the Multichannel Order Management work to be done to get problems solved? How can I ensure that plans of action include every Multichannel Order Management task and that every Multichannel Order Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Multichannel Order Management opportunity costs are low? How can I deliver tailored Multichannel Order Management advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerardus Blokdyk. Blokdyk ensures all Multichannel Order Management essentials are covered, from every angle: the Multichannel Order Management Self-Assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Multichannel Order Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Multichannel Order Management practitioners. Their mastery, combined with the uncommon elegance of the Self-Assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Multichannel Order Management are maximized with professional results. Your purchase includes access to the $249 value Multichannel Order Management Self-Assessment Dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.