Political Consultants And Negative Campaigning
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Political Consultants And Negative Campaigning
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Author : Kerwin C. Swint
language : en
Publisher:
Release Date : 1998
Political Consultants And Negative Campaigning written by Kerwin C. Swint and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising, Political categories.
One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants. Campaign consultants have become vitally important to political candidates in recent years as strategists, fundraisers, and media specialists. The research in this book focuses on how consultants define negative campaigning, including the differences between issue attacks and character attacks, how and when criticism of the opponent should be implemented, and which media should be used to deliver attack messages. A statistical analysis of the survey data reveals insights into behavioral and professional differences among consultants with regard to party affiliation, gender, age, and level of experience.
Going Dirty
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Author : David Mark
language : en
Publisher: Rowman & Littlefield
Release Date : 2007
Going Dirty written by David Mark and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with History categories.
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
Political Consultants And Campaigns
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Author : Jason Johnson
language : en
Publisher: Routledge
Release Date : 2018-04-19
Political Consultants And Campaigns written by Jason Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-19 with Political Science categories.
Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Negative Political Advertising
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Author : Karen S. Johnson-Cartee
language : en
Publisher: Routledge
Release Date : 2013-12-16
Negative Political Advertising written by Karen S. Johnson-Cartee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Business & Economics categories.
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Political Campaign Communication
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Author : Larry Powell
language : en
Publisher: Routledge
Release Date : 2017-12-06
Political Campaign Communication written by Larry Powell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-06 with Language Arts & Disciplines categories.
Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.
Going Negative
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Author : Stephen Ansolabehere
language : en
Publisher:
Release Date : 1995
Going Negative written by Stephen Ansolabehere and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising, Political categories.
The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
Mudslingers
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Author : Kerwin C. Swint
language : en
Publisher: Praeger
Release Date : 2006
Mudslingers written by Kerwin C. Swint and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with History categories.
Americans have a love-hate relationship with negative campaigning, claiming to despise it and ranting about how it turns off the electorate, while at the same time paying an increasing amount of attention to negative ads and tactics during ever-lengthening campaign seasons. Swint gathers the most compelling of these campaigns from the two Golden Ages of negative campaigning—1864 to 1892 and 1988 to the present—in addition to some that fall outside those demarcations, and ranks them in descending order, from No. 25 to No. 1. Mudslingers covers presidential, senatorial, gubernatorial, and mayoral races and chronicles the dirtiest, most low-down campaign tactics of all time. The list includes the presidential campaign of 1800, when the disputed outcome of the race between Thomas Jefferson and John Adams had to be decided by the House of Representatives, and the election of 2004, in which George W. Bush beat John Kerry after one of the nastiest showdowns on record. The first round of negative campaigning in American history was driven by post-Civil War politics, the end of Reconstruction, an increasingly corrupt federal government, and a rabid partisan press. The current Golden Age of mudslinging and dirty politics is driven by huge increases in campaign spending, television advertising, decreased civility in public life, and a muckraking mass media. These fascinating stories from the annals of negative campaigning will entertain as well as educate, reminding us, the next time we are tempted to decry the current climate, that it was (almost) ever thus.
Campaign Warriors
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Author : James A. Thurber
language : en
Publisher: Rowman & Littlefield
Release Date : 2001-09-19
Campaign Warriors written by James A. Thurber and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-19 with Political Science categories.
Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical—and controversial—development and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcome.
Negative Campaigning
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Author : Richard R. Lau
language : en
Publisher: Rowman & Littlefield
Release Date : 2004
Negative Campaigning written by Richard R. Lau and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Political Science categories.
Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
No Place For Amateurs
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Author : Dennis W. Johnson
language : en
Publisher: Psychology Press
Release Date : 2001
No Place For Amateurs written by Dennis W. Johnson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Offers an insider's tour through the fast-paced, often sordid world of the professional political campaign.