Social Media Marketing For A Fitness Facility Recommendations For Action Based On The Internet Usage Behavior Of Members
DOWNLOAD
Download Social Media Marketing For A Fitness Facility Recommendations For Action Based On The Internet Usage Behavior Of Members PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Social Media Marketing For A Fitness Facility Recommendations For Action Based On The Internet Usage Behavior Of Members book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Social Media Marketing For A Fitness Facility Recommendations For Action Based On The Internet Usage Behavior Of Members
DOWNLOAD
Author : Lukas Waltenrath
language : en
Publisher: GRIN Verlag
Release Date : 2022-03-07
Social Media Marketing For A Fitness Facility Recommendations For Action Based On The Internet Usage Behavior Of Members written by Lukas Waltenrath and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-07 with Business & Economics categories.
Bachelor Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, language: English, abstract: Social media is now considered an important tool in terms of a company's marketing, and it also serves as a source of information for customers of all kinds. The aim of this bachelor thesis is to examine the topic of social media and social media marketing in more detail and to examine the extent to which the potential of this instrument can be exploited in order to perfect one's own social media presence in the future. To this end, the Internet usage behavior of members of the Kieser Training facility in Ludwigsburg is queried using a standardized questionnaire. Marketing-related and industry-specific recommendations for action are then derived from the results.
Sport Consumer Behaviour
DOWNLOAD
Author : Daniel C Funk
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-02
Sport Consumer Behaviour written by Daniel C Funk and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-02 with Business & Economics categories.
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
Digital And Social Media Marketing
DOWNLOAD
Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Nutrition Education
DOWNLOAD
Author : Isobel R. Contento
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2010-03-29
Nutrition Education written by Isobel R. Contento and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-29 with Health & Fitness categories.
Nutrition Education, Second Edition provides a simple, straightforward model for designing effective nutrition education that addresses the personal and environmental influences that affect food choice and assists individuals in adopting healthy behaviors. Using a six-step process, this text integrates theory, research, and practice and provides advice on designing, implementing, and evaluating theory-based nutrition education.
Fundamentals Of Marketing 2e
DOWNLOAD
Author : Paul Baines
language : en
Publisher: Oxford University Press, USA
Release Date : 2021-01-12
Fundamentals Of Marketing 2e written by Paul Baines and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with categories.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Consumer Behavior In Action
DOWNLOAD
Author : Geoffrey Paul Lantos
language : en
Publisher: Routledge
Release Date : 2015-01-28
Consumer Behavior In Action written by Geoffrey Paul Lantos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Sport Consumer Behaviour
DOWNLOAD
Author : Kostas Alexandris
language : en
Publisher: Routledge
Release Date : 2016-07-18
Sport Consumer Behaviour written by Kostas Alexandris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-18 with Business & Economics categories.
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Sports Management As An Emerging Economic Activity
DOWNLOAD
Author : Marta Peris-Ortiz
language : en
Publisher: Springer
Release Date : 2017-10-05
Sports Management As An Emerging Economic Activity written by Marta Peris-Ortiz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Business & Economics categories.
This book examines the sports industry as a broad business and economic sector with an enormous influence on regional economic development. Covering topics such as sports economics, financing sports organizations, sustainability management in sports, sports tourism and doping among athletes, this book provides a timely collection of research and best practices in the areas of sports management and policy. Sports activity is a rapidly growing and evolving industry, offering numerous business opportunities--from the manufacturing of sporting equipment and activity at gyms and sports centers to revenue from sporting events and sport tourism. In order for the varied businesses across the sport industry, whether public or private, to be successful, proper management strategies and policies must be in place. This includes the knowledge of the industry, strategic planning, sector analysis, quality management and sustainable (economic and environmental) use of resources. Featuring case examples from several countries, including Spain, Turkey, Uruguay, Portugal, and Italy, this volume provides international perspectives on a wide spectrum of managerial issues across this dynamic industry.
A Social Media Plan For Fitness Centers
DOWNLOAD
Author : Shelly Stone
language : en
Publisher:
Release Date : 2011-07-18
A Social Media Plan For Fitness Centers written by Shelly Stone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-18 with categories.
This is the strategy that I use with my fitness center and dance studio clients to help them increase their presence on Facebook and Twitter, and ultimately use those sites to attract more local members. There are plenty of books, articles and people that can explain to you why Facebook and Twitter are important social media outlets if you need convincing. This book skips right to the actual steps you can take to build your Facebook and Twitter accounts. It is written for beginners and those new to the social media scene, but even those with accounts already on Twitter and Facebook will find it helpful. It is not enough just to have a Facebook Page or a Twitter account, you must use it to interact with your fans and community, keep your name in their feeds and encourage them to take action. This plan will help you build a following, create a habit of using social media and interact with your community to promote your business and get more members at your gym or fitness center. And, you can do it all in 30 days!
The Digital Transformation Of The Fitness Sector
DOWNLOAD
Author : Jerónimo García-Fernández
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-07-20
The Digital Transformation Of The Fitness Sector written by Jerónimo García-Fernández and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-20 with Business & Economics categories.
The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world.