The Customering Method
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The Customering Method
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Author : Aarron Spinley
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-01
The Customering Method written by Aarron Spinley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-01 with Business & Economics categories.
Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative – industrial – approach to the customer asset base. Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand – and extract – customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable, and defensible. These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.
The Customering Method
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Author : Aarron Spinley
language : en
Publisher: Routledge
Release Date : 2024-11
The Customering Method written by Aarron Spinley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11 with Business & Economics categories.
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.
The Customer Marketing Method
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Author : Adam Curry
language : en
Publisher: Simon and Schuster
Release Date : 2002-01-18
The Customer Marketing Method written by Adam Curry and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-18 with Business & Economics categories.
Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as "Top," "Big," "Medium," and "Small" -- to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action. The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.
Statistical Methods In Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-26
Statistical Methods In Customer Relationship Management written by V. Kumar and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Mathematics categories.
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Diverse Methods In Customer Relationship Marketing And Management
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2018-05-25
Diverse Methods In Customer Relationship Marketing And Management written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-25 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications
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Author : Meier, Andreas
language : en
Publisher: IGI Global
Release Date : 2012-01-31
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications written by Meier, Andreas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-31 with Computers categories.
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Customer Satisfaction Evaluation
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Author : Evangelos Grigoroudis
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-11-07
Customer Satisfaction Evaluation written by Evangelos Grigoroudis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-07 with Business & Economics categories.
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
Data Science Using Jdbc And Sql Server With Object Oriented Approach And Apache Netbeans Ide
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Author : Vivian Siahaan
language : en
Publisher: BALIGE PUBLISHING
Release Date : 2023-06-04
Data Science Using Jdbc And Sql Server With Object Oriented Approach And Apache Netbeans Ide written by Vivian Siahaan and has been published by BALIGE PUBLISHING this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-04 with Computers categories.
This book is SQL SERVER version of our previous book titled “DATA SCIENCE USING JDBC AND MYSQL WITH OBJECT-ORIENTED APPROACH AND APACHE NETBEANS IDE”. This book uses the SQL SERVER version of Sakila sample database which is a fictitious database designed to represent a DVD rental store. The tables of the database include film, film_category, actor, customer, rental, payment and inventory among others. The Sakila sample database is intended to provide a standard schema that can be used for examples in books, tutorials, articles, samples, and so forth. You can download the sample database from https://viviansiahaan.blogspot.com/2023/05/data-science-using-jdbc-and-sql-server.html. In this project, you will design the form for every table and you will plot: top 10 film distribution by release year; top 10 film distribution by rating; top 10 film distribution by rental duration; top 10 film distribution by language; film distribution by categorized rental rate; film distribution by categorized length; film distribution by categorized replacement cost; top 10 film distribution by actor name; top 10 actor name distribution by average rental rate; top 10 actor name distribution by average replacement cost; film distribution by rating; rating distribution by average rental rate; rating distribution by average replacement cost; top 10 film distribution by category name, category distribution by average replacement cost; category distribution by average rental rate; category distribution by length; top 10 city distribution by by country; top 10 address distribution by district, top 10 address distribution by country; top 10 address distribution by city; top 10 address distribution by district; top 10 address distribution by country; top 10 address distribution by city; top 10 inventory distribution by release year; top 10 inventory distribution by film rating; top 10 inventory distribution by film language; top 10 inventory distribution by film rental duration; top 10 inventory distribution by city; top 10 inventory distribution by country; top 10 customer distribution by country; top 10 customer distribution by city; top 10 customer distribution by district; top 10 customer distribution by store country; top 10 customer distribution by store city; top 10 customer distribution by store district; top 10 staff distribution by country; top 10 staff distribution by city; rental distribution by year of rental date; rental distribution by month of rental date; 10 rental distribution by week of rental date; rental distribution by day of rental date; rental distribution by quarter of rental date; rental distribution by film release year; rental distribution by film duration; rental distribution by film rating; top 10 rental distribution by staff name; rental distribution by film language; top 10 rental distribution by film title; rental distribution by customer active; top 10 rental distribution by film category; top 10 rental distribution by actor name; top 10 rental distribution by customer name; top 10 rental distribution by customer city; top 10 rental distribution by customer country, top 10 rental distribution by customer district; payment distribution by year of payment date; payment distribution by month of payment date; top 10 payment distribution by week of payment date; payment distribution by day of payment date; payment distribution by quarter of payment date; payment distribution by film release year; payment distribution by film duration; payment distribution by film rating; top 10 payment distribution by staff name; payment distribution by film language; top 10 payment distribution by film title; payment distribution by customer active; top 10 payment distribution by film category; top 10 payment distribution by actor name; top 10 payment distribution by customer name; top 10 payment distribution by customer city; top 10 payment distribution by customer country; and top 10 payment distribution by customer district.
Customer Centered Design
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Author : Kreta Chandler
language : en
Publisher: Prentice Hall Professional
Release Date : 2003
Customer Centered Design written by Kreta Chandler and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Electronic books categories.
-- HP's expertise in this area has earned them Vendor of the Year awards in e-commerce from key resller partners.-- Case studies showing how the new principles, techniques, and methodologies worked at Web sites such as Amazon, Office Depot, QVC, and Outpost.This book is a practical guide to understanding web page design and usability factors needed for the online store shelf. Designing and structuring information correctly enhances navigation through your site as well as delivering your customers a satisfying shopping experience. The authors have consulted with such diverse customers as Amazon, AOL, QVC, Outpost, Egghead, Office Depot and others. The concepts they've brought to these accounts have earned HP Vendor of the Year award in e-commerce from key HP reseller partners. Learn to blend customer insights with products and with web capabilities to create web sites that maximize customer-centered design. Your resulting web sites will have an ease of usability that lead to superior customer experiences while maximizing sales. This book includes plenty of examples and case studies showing how to apply new principles, techniques, and methodologies that will win you loyal customers.
Customer Oriented Product Design
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Author : Cengiz Kahraman
language : en
Publisher: Springer Nature
Release Date : 2020-03-19
Customer Oriented Product Design written by Cengiz Kahraman and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-19 with Technology & Engineering categories.
This book offers a comprehensive reference guide to customer-oriented product design and intelligence. It provides readers with the necessary intelligent tools for designing customer-oriented products in contexts characterized by incomplete information or insufficient data, where classical product design approaches cannot be applied. The respective chapters, written by prominent researchers, explain a wealth of both basic and advanced concepts including fuzzy QFD, fuzzy FMEA, the fuzzy Kano model, fuzzy axiomatic design, fuzzy heuristics-based design, conjoint analysis-based design, and many others. To foster reader comprehension, all chapters include relevant numerical examples or case studies. Taken together, they form an excellent reference guide for researchers, lecturers, and postgraduate students pursuing research on customer-oriented product design. Moreover, by extending all the main aspects of classical customer-oriented product design to its intelligent and fuzzy counterparts, the book presents a dynamic snapshot of the field that is expected to stimulate new directions, ideas, and developments.