Typography Today
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Typography Today
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Author : Vivian Lei
language : en
Publisher: Azur Corporation
Release Date : 2009
Typography Today written by Vivian Lei and has been published by Azur Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Graphic arts categories.
Over recent decades, type has been contextualized. It is no longer at home in static, monotone print. It is now belongs in the domain of the image. Type is integrated into image as if it is a 'real' and tangible as any other subject or objects. It is treated as having physical presence with weight and depth. Among these pages we will see a return to the handmade. Hand-drawn scrawl has become increasingly popular over the past few years. We are currently entering a new typographic era, in which designers choose to focus on the form and substance of the individual letter more than on overall composition. Colour throughout
American Typography Today
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Author : Rob Carter
language : en
Publisher: New York : Van Nostrand Reinhold
Release Date : 1989
American Typography Today written by Rob Carter and has been published by New York : Van Nostrand Reinhold this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Architecture categories.
During the past two decades, the art of typography in America has been transformed by an unprecedented explosion of new electronic technology and new styles. All over the country, talented designers have been bringing to typography a creativity and vitality that is reshaping and reinvigorating the entire field. "American Typography Today" captures the range and excitement of these developments by providing profiles of 24 notable typographic designers, and by surveying major aspects of 20th century typography. The book as a whole reports on the current state of American typographic design, and is an invaluable source of ideas and inspiration.
Typography Today
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Author : Vivian Lei
language : en
Publisher: Gingko PressInc
Release Date : 2010-04-15
Typography Today written by Vivian Lei and has been published by Gingko PressInc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-15 with Art categories.
Type without limits. The innovative artists featured in Typography Today defy accepted conventions, using food, fabric, wood, metal, plastic and more to enhance their work. Attention is paid not only to form, but to the materials used to construct letters and numbers, with whimsical and playful results. More than just meta-commentary, the unexpected use of mundane materials represents the trend in modern, dynamic typography to treat type not as a two-dimensional, static image, but as a tangible object that can be moved and manipulated in novel ways. Nails rusted using soda communicate the familiar slogan "Enjoy," in which both the medium and the font combine to create a deeper message in a simple type design. With selections from both commercial and editorial projects and internationally-renowned contributors such as Vaughan Oliver, Cooky Yoon, Camilio Rojas, and Ethan Park, type enthusiasts everywhere will be surprised and inspired.
Typography Typesetting
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Author : Ronald Labuz
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1988
Typography Typesetting written by Ronald Labuz and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Art categories.
New Typographic Design
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Author : Roger Fawcett-Tang
language : en
Publisher:
Release Date : 2007
New Typographic Design written by Roger Fawcett-Tang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Design categories.
As printing and design technologies have evolved over the past decade, so too have designers’ approaches to type design and typography. Today’s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most current trends and directions of modern typography. The book’s introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography today: type as form (how can existing type be handled in order to create an original design?), type as image (designs inspired by vernacular typography and noted for their hand-drawn aesthetic), type as experiment (the work of designers who push the boundaries of typographic recognition and legibility), and type in motion (how type can function in a three-dimensional or screen-based environment). Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students. Featured designers include: Philippe Apeloig (France) Ruedi Baur (France, Switzerland) Oded Ezer (Israel) Grandpeople (Norway) Non-Format (England) Sagmeister (U.S.A.) Helmut Schmid (Germany) Stiletto Design (U.S.A.) Struktur Design (England) 3 Deep Design (Australia)
Universal Principles Of Typography
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Author : Elliot Jay Stocks
language : en
Publisher: Rockport Publishers
Release Date : 2024-04-16
Universal Principles Of Typography written by Elliot Jay Stocks and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Design categories.
Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it. Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions. Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today. Featured principles are as diverse as: Characters & Glyphs Font v. Typeface Hierarchy Inclusivity OpenType Pairing type Rhythm Web fonts Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear with the text, and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Type Rules Enhanced Edition
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Author : Ilene Strizver
language : en
Publisher: John Wiley & Sons
Release Date : 2014-02-21
Type Rules Enhanced Edition written by Ilene Strizver and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-21 with Design categories.
Type Rules!, Fourth Edition is an up-to-date,thorough introduction to the principles and practices oftypography. From the fundamentals to cutting-edge applications,this edition has everything today's serious designer needs to usetype effectively. Dozens of exercises reinforce authoritativecoverage on such topics as how to select the appropriate type forthe job, how to set type like a pro, and how to design a typeface,as well as how to fully harness the power of major design packagesincluding the Adobe Creative Suite.Includes video clips showingexamples of projects discussed in Chapter 11- Type on the Web andChapter 12- Type in Motion
Type Lore
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Author : Julius Leroy Frazier
language : en
Publisher: Chicago : [s.n.]
Release Date : 1925
Type Lore written by Julius Leroy Frazier and has been published by Chicago : [s.n.] this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Printing categories.
"Type Lore is intended to supply the main facts regarding the development of types. It seeks to aid comprehension and remembrance by an ostensible discussion of the present day's most popular faces of type, which, considered in the order that their ancestors came upon the scene, serve as a background for relating the leading facts of typographical lore." -foreword.
Typographic Communications Today
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Author : Edward M. Gottschall
language : en
Publisher: National Geographic Books
Release Date : 1989-02-10
Typographic Communications Today written by Edward M. Gottschall and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-02-10 with Design categories.
With over 900 illustrations, more than 500 in color, it is an essential reference book for graphic artists and designers and for those who, regardless of profession are involved in design choices. Suddenly, the universe of people making typographical decisions has expanded. Effective visual communication through the informed manipulation of the size and style of type, its placement on a two dimensional surface, its integration with graphic material, and the quality of its reproduction is within reach of anyone who has a computer. Typographic Communications Today places this phenomenon in historical perspective, covering the whole of 20th century graphic design. With over 900 illustrations, more than 500 in color, it is an essential reference book for graphic artists and designers and for those who, regardless of profession are involved in design choices. It clarifies the options available in this new era of print while at the same time examining the new technologies in the context of art history. The numerous quotations by first rate designers make this a treasury of good thinking about the hows and whys of typographic design. Types are displayed and grid systems employed as they are being discussed. Gottschall's lively commentary examines the many typographic solutions designers have evolved for communication problems, beginning with the creative solutions devised by artists, painters, architects, poets and concluding with the new opportunities and challenges posed by computers and laser technology. Several chapters focus on how these technologies have changed the ways typefaces are being designed and used. Gottschall explains how terminals, output devices, networks, scanners, and software have revolutionized the world of typesetting and given graphic designers a whole new set of tools, freedoms, and restrictions. The chapter "Bits, Bytes, and Typographic Design," for example, offers a state of the art review of keyboarding on terminals, image scanning, electronic filing, and networking. Not only does Gottschall discuss the role of personal computers and word processing software, he also reviews the packages and languages available from all of the major corporate players Apple, Xerox, Wang, IBM AT&T, Interleaf, and many others and evaluates the future of such possibilities as X-ray chip etching. Edward M. Gottschall is Vice Chairman of International Typeface Corporation and Editor of U&lc magazine.
Typographic Communications Today
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Author : Edward M. Gottschall
language : en
Publisher:
Release Date : 1989
Typographic Communications Today written by Edward M. Gottschall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.