Chinese Coffee
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Chinese Coffee
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Author : Ira Lewis
language : en
Publisher: Dramatists Play Service Inc
Release Date : 1995
Chinese Coffee written by Ira Lewis and has been published by Dramatists Play Service Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Friendship categories.
THE STORY: It is one in the morning on a freezing New York night when struggling novelist Harry Levine comes pounding furiously on the door of his best friend, photographer Jake Manheim. Harry has all of a dollar and a half in his pocket and Jake o
A History Of Chinese Coffee
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Author : Dexin Chen
language : en
Publisher:
Release Date : 2016
A History Of Chinese Coffee written by Dexin Chen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Coffee categories.
Chinese Espresso
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Author : Grazia Ting Deng
language : en
Publisher: Princeton University Press
Release Date : 2024-05-14
Chinese Espresso written by Grazia Ting Deng and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-14 with Social Science categories.
Why and how local coffee bars in Italy—those distinctively Italian social and cultural spaces—have been increasingly managed by Chinese baristas since the Great Recession of 2008 Italians regard espresso as a quintessentially Italian cultural product—so much so that Italy has applied to add Italian espresso to UNESCO’s official list of intangible heritages of humanity. The coffee bar is a cornerstone of Italian urban life, with city residents sipping espresso at more than 100,000 of these local businesses throughout the country. And yet, despite its nationalist bona fides, espresso in Italy is increasingly prepared by Chinese baristas in Chinese-managed coffee bars. In this book, Grazia Ting Deng explores the paradox of “Chinese espresso”—the fact that this most distinctive Italian social and cultural tradition is being preserved by Chinese immigrants and their racially diverse clientele. Deng investigates the conditions, mechanisms, and implications of the rapid spread of Chinese-owned coffee bars in Italy since the Great Recession of 2008. Drawing on her extensive ethnographic research in Bologna, Deng describes an immigrant group that relies on reciprocal and flexible family labor to make coffee, deploying local knowledge gleaned from longtime residents who have come, sometimes resentfully, to regard this arrangement as a new normal. The existence of Chinese espresso represents new features of postmodern and postcolonial urban life in a pluralistic society where immigrants assume traditional roles even as they are regarded as racial others. The story of Chinese baristas and their patrons, Deng argues, transcends the dominant Eurocentric narrative of immigrant-host relations, complicating our understanding of cultural dynamics and racial formation within the shifting demographic realities of the Global North.
The Real Motivation Behind Chinese People S Coffee Consumption
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Author : Xinyu Cui
language : en
Publisher:
Release Date : 2021
The Real Motivation Behind Chinese People S Coffee Consumption written by Xinyu Cui and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Chinese market's prosperity have received a huge amount of attention from marketing researchers. Entered into China in 1980s, coffee-this totally Western beverage has achieved a huge success in China with the expansion of Starbuck in 168 Chinese cities and is still continuing its business glory in China today (Biederman 2005). Previous studies about Chinese coffee consumption have discussed its development. However, few of them studied the motivation and drivers for Chinese people to consume coffee, especially consuming coffee in the coffee shop. Thus, our study uses the coffee shop as a useful example to illustrate that the function of luxuriousness together within Western products would be an important determinant influencing Chinese consumers' purchase intention and willingness to pay more for a Western product with luxuriousness value. Likewise, our study fills the theoretical gap to understand the real motivation for Chinese consumers' coffee consumption. Our findings suggest that the Perceived luxuriousness of the physical environment of the coffee shop in China induce both higher perceived quality of coffee and consistent self- congruency, which lead to positive store attitudes, thus increasing willingness to pay a premium price for the coffee. In addition, we find that perceived luxuriousness of the physical environment of the coffee shop would induce a high level of self-congruence for high cosmopolitan consumers, compared with those who are low cosmopolitan. The managerial implication of this study suggests that the establishment of luxuriousness in the physical setting of a coffee shop would be crucial to attract consumers' attention and that managers should use premium pricing strategy to ensure the superior value of coffee that fit with coffee consumers' identity in China.
Analysis On The Export Competitiveness Of Chinese Coffee And Its Influencing Factors
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Author : Yang Yun
language : en
Publisher:
Release Date : 2019
Analysis On The Export Competitiveness Of Chinese Coffee And Its Influencing Factors written by Yang Yun and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with - categories.
Analysis Of The Chinese Markets According To Market Potential For A Premium Coffee Brand
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Author : Robert Nagel
language : en
Publisher: GRIN Verlag
Release Date : 2008-05-28
Analysis Of The Chinese Markets According To Market Potential For A Premium Coffee Brand written by Robert Nagel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-28 with Business & Economics categories.
Master's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Hamburg, language: English, abstract: The thesis is split into six chapters, many with numerous subchapters. Chapter two gives an overview of brand culture in the Food and Beverage, Cosmetic and the Alcohol and Tobacco industries. It starts with an outline of brand history and the character of transitional economies. Before the actual overview of the mentioned industries starts, an explanation about the brand competition is explained. Chapter three focuses on Chinese consumer according to their purchasing decisions, their attitude regarding modernising and westernising, individualism and collectivism and also the differences among regional markets in China. This chapter provides the basis for the following chapters discussing to the Chinese behaviour as well as their attitude toward premium brands and coffee consumption. The chapter four gives the segmentation of Chinese consumers into four key consumer groups according to socio- demographic factors as well as discussing gender aspect. The findings lead to a target group specification, one of which includes premium coffee consumers. Chapter five covers the brand building criteria for a premium brand as well as the legal aspects according to this. The first aspect covering the function of a brand from both the consumer and the company perspective. The model of brand core developments, the brand equity approach and the model of brand nature led to the findings of a brand- driver for the Chinese market as well as some major guidelines for successful branding. There is a paragraph giving additional information about basic economics, legal conditions for foreign investors (including competition law), trade mark law and contract law. The chapter six gives inside information about branding. This includes the brand naming, brand name translation and the brand logo. These aspects have to be seen as one to get complete overview of branding in China and to see the need for brand name translation into Chinese. Additionally, product packaging is also covered.
Coffee In China And The Analysis Of Coffee According To Traditional Chinese Medicine
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Author : Subhuti Dharmananda
language : en
Publisher:
Release Date : 2003
Coffee In China And The Analysis Of Coffee According To Traditional Chinese Medicine written by Subhuti Dharmananda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Herbs categories.
When Tea Leaf Meets Coffee Bean
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Author : Xiaochen Zhang
language : en
Publisher:
Release Date : 2012
When Tea Leaf Meets Coffee Bean written by Xiaochen Zhang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Under the circuit of culture framework, this qualitative study provides an understanding of the formation of coffee culture in China from Chinese consumers' perspective. The circuit of culture, including production, consumption, identity, representation and regulation, is a circuit of five interrelated moments that may influence the formation of culture generated by transnational corporations in a foreign country. Specifically, the study examined how Chinese coffee consumers perceive coffee culture as opposed to tea culture, as well as what Starbucks® brandscape is according to Chinese consumers and how it could fit into the circuit of culture framework. In total, four focus groups and 13 in-depth in terviews, including 33 participants, were conducted. Altogether seven themes emerged from the data. Results show that Chinese consumers generally associate coffee culture, Starbucks® coffee culture in particular, with cosmopolitan, socialization, novelty, fast-paced lifestyle, a sign to dived age, class and profession, as well as the petty bourgeois lifestyle. The themes fit well into the circuit of culture framework, which shows that the cultural nuances involving how consumers perceive their own identity as a Starbucks® consumer and how they interpret the representation of the brand have a great impact on how they would consume the product and the culture formation process. Implications and limitations of this study, as well as recommen dations for future research are discussed.
Coffee In China
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Author : Ana Pavlovic ((AM, Harvard University, 2015))
language : en
Publisher:
Release Date : 2015
Coffee In China written by Ana Pavlovic ((AM, Harvard University, 2015)) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Notes From A Beijing Coffeeshop
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Author : Jon Geldart
language : en
Publisher: Lid Publishing
Release Date : 2016-02-16
Notes From A Beijing Coffeeshop written by Jon Geldart and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-16 with China categories.
"I was never really a big coffee drinker and, of course, tea is the thing in China. But I just can't help myself. Also, the place I have now landed in, and my favourite, where most of my meetings and conversations seem to take place, is an eclectic mix of Chinese tea house and Western coffeeshop". Thus, begins Notes from a Beijing Coffeeshop, in which the author provides a series of fascinating observations of today's fast-changing China. Jon Geldart has spent the past five years in Beijing. His conversations with Chinese business leaders, opinion formers and ordinary Chinese provide deep insights into Chinese life, business and culture. Engaging and enlightening, the stories and profiles in this book are a gateway to seeing how people are really do business and living in the new China.