Design Typography Etc
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Design Typography Etc
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Author : Damien Gautier
language : en
Publisher: Verlag Niggli AG
Release Date : 2017-10-26
Design Typography Etc written by Damien Gautier and has been published by Verlag Niggli AG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-26 with Advertising layout and typography categories.
Elaborating by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media.
Basics Design 03 Typography
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Author : Gavin Ambrose
language : en
Publisher: AVA Publishing
Release Date : 2005-06
Basics Design 03 Typography written by Gavin Ambrose and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06 with Art categories.
Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Typography In Graphic Design
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Author : Li Aihong
language : en
Publisher: Artpower International Publishing
Release Date : 2020-05-25
Typography In Graphic Design written by Li Aihong and has been published by Artpower International Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-25 with categories.
- A stunning and informative foray into the interplay between text and design- Organised by colour for ease of navigation Typography is an essential component of graphic designWhether it provides continuity between disparate graphic elements, or acts as a solo piece, typography is as alluring and attractive as it is good at establishing atmosphere. Chic, modern and attractive, the typography in this book boasts a niche form of glamour. It is striking and unique, but integrated into the entirety of the design. A more perfect reference book for designers or typography enthusiasts cannot be imagined. Typography in Graphic Design displays a collection of creative typefaces, including works from leading graphic design studios and promising amateur designers. English, Chinese, Japanese... This book features outstanding typefaces from all over the world, representing each of the selected designs with high-res images and sophisticated descriptions. To facilitate reading of this book, Typography in Graphic Design organizes its featured works by their major colour hues.
Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2018-02-13
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-13 with Architecture categories.
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Designing Type
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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20
Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Lettering Type Creating Letters And Designing Typefaces
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Author : Bruce Willen
language : en
Publisher: Princeton Architectural Press
Release Date : 2009-09-23
Lettering Type Creating Letters And Designing Typefaces written by Bruce Willen and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-23 with Architecture categories.
A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
Design Elements Typography Fundamentals
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Author : Kristin Cullen
language : en
Publisher:
Release Date : 2012-06
Design Elements Typography Fundamentals written by Kristin Cullen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with Art categories.
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Typographic Milestones
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Author : Allan Haley
language : en
Publisher: John Wiley & Sons
Release Date : 1992-11-11
Typographic Milestones written by Allan Haley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-11-11 with Design categories.
Profiles of 18 typographers who made significant contributions to the field, including oldies such as Gutenberg, Caxton, Caslon, Baskerville, Bodoni, and several moderns whose work—Times New Roman, Perpetua, Electra, etc.—is better known than their names.
Typography
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Author : Paul Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-02-23
Typography written by Paul Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-23 with Design categories.
-Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design---
Type And Typography
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Author : Ben Rosen
language : en
Publisher: New York ; Toronto : Van Nostrand Reinhold Company
Release Date : 1976
Type And Typography written by Ben Rosen and has been published by New York ; Toronto : Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Architecture categories.
"A practical workbook ... It contains complete alphabets of nearly all of the best metal types ... More than 1500 showings have been ... selected from existing fonts here and abroad ... Each face is shown in capital and lower case characters, figures and basic punctuation marks ... in display sizes ranging from 72 to 18 or 16 point, and in text sizes ranging from 14 to 6 point"--Cover.